Beauty Salon Branding and Marketing

Last Updated on March 15, 2024 by DesignerPeople

When we think about Mac-Donalds, Coca-Cola, Google or Apple what comes to your minds first their brand logo of apple, mascots for Mac-Donalds, or Red colour associated with brand Coke, this is how you sense the brand. That’s because a brand is more than just a label and logo. The overall brand design agency and marketing agency creates emotion and emotional experiences with beauty salon branding.

Now this applies to your spa or salon too! Have you ever thought what experience and emotions people neither take away nor associate with your salon brand? What promise are you offering to sustain loyal clients and to attract new? If you have never thought of these things, then you should.

There should be effective brand management which exists not on excel sheet n desktops but in the minds of people.

Table of Contents

Elements of Beauty Salon Branding

NAME

The brand name depends upon the personality of the beauty parlour if it is high-end, classy or budget-friendly. The names of luxury and premium brand are merely different. But overall, the brand name of the salon should convey a brand story of why they exist, quirky yet straightforward and smart names are preferred.

LOGO

The brand logo of the salon should have a particular drama and should be the reflection of a brand story. Keep design simple and clean, which will communicate the brand clutter-free. Use modern fonts and colours effectively. Your salon’s logo should complement your salon’s name, as well as be visually attractive to your clients.

Source: dribbble.com/shots/2894794-Macho

Source: dribbble.com/shots/4837251-Look-Hair-Studio-logo?

Source: in.pinterest.com/pin/279223245626905377/

Source: graphicdesignjunction.com/2017/02/business-logo-designs-for-inspiration-44/

Source: behance.net/gallery/24599449/PERFECT-GENTLEMAN

Source: in.pinterest.com/pin/476396466814161973/

Source: dribbble.com/shots/3477715-Brooks-Barbershop

Source: behance.net/gallery/15684521/Hair-salon-logo

Source: in.pinterest.com/pin/712483603527913177/

COLOUR PALATTE

The colours chosen for your logo should be consistent in your salon or spa decor, on your social media profile and website, as well as in printed marketing materials. The right colour combination can be compelling and spark all the right emotions and feelings for your customers: Beauty, rejuvenation, beauty, nurturing, relaxation, ambition, playfulness, and purity.

Source: in.pinterest.com/pin/810718370401459199/

Source: in.pinterest.com/pin/262897696983335751/

Source: in.pinterest.com/pin/514606694922016889/

Source: calliecullum.com/fatty-arbuckles

Source: in.pinterest.com/pin/626704104379027376/

Source: in.pinterest.com/pin/174162710575955547/

SPACE BRANDING

Your salon’s atmosphere plays a crucial role in successfully reflecting your salon’s brand through a combination of good design, marketing collaterals, functional layout, and even choosing the right style of furniture. What is most important is that you create an atmosphere that is welcoming and relaxing for your clients. For example, Ensure elegant posters or standee are kept.

Create a space branding which will calm space, light soothing colours, soft lines and simple furniture that isn’t too busy. Make sure correct space branding and its atmosphere will always create a positive experience for your clients.

Source: in.pinterest.com/pin/536069161898433194/

Source: in.pinterest.com/pin/739012620091702200/

Source: instagram.com/p/Bssp4AblHyM/

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Source: in.pinterest.com/pin/667799450971589738/

Source: in.pinterest.com/pin/864480090956159407/

Also Read: Complete Guide to Fitness(GYM) Branding and Marketing

7 WAYS TO BUILD YOUR SALON BRAND

1.BE DISTINCT

To gain a competitive advantage, you will have to start by creating a strong brand identity. Then evaluate your salon strengths and combining them to form a unique marketable image for you and your business. What marketable advantages, write them all down, study them, and then determine how you can combine them to separate yourself from your competitors

2.CUSTOMER SERVICE

We are into the service industry, and hence the most cost-effective and result-oriented technique is being among the people and helping them. Be committed for customer satisfaction; this will sustain a loyal customer base and create a lasting impression on new clients.

3.VISUAL ELEMENTS

The visual elements should be eye-pleasing and aesthetically attractive. From logo, stationary identities to the website, brochure everything should have consistency.

4.IMBIBE EMOTIONS

Emotion is the most powerful system in the brain than the rational system. It is essential to try to influence as many positive emotions as possible at every step in building your unique brand image.

5.POWER OF REPETITION

Power of repetition marketing experts says that it takes six or more impressions for potential customers to remember and connect with a brand. That’s why those annoying TV ads are repeated; even exchanging business cards helps.

Marketing Strategies for Salon, Spa and Beauty Parlours

1) WEB DESIGNING AND DEVELOPMENT

Make sure your salon website is user-friendly, SEO oriented and includes all the relevant information. The theme should be aligned with other branding elements.

2) FACEBOOK PROMOTION

Display the before-after images to showcase brand work which will highlight on the makeover, run an engaging contest, quiz, puzzles and various other games. Any festive and occasion-based posts and their discounts/offers will also help to attract eye-balls.

Source: in.pinterest.com/pin/712483603527913177/

Source: instagram.com/greentrendssalon/

3) INSTAGRAM

Use trending and latest hashtags to draw more users to your Instagram profile and to find out about your salon. Use hashtags to point out your location. Ensure to be fun and quirky by conducting the various contest and trending styling images.

4) MESSENGER CAMPAIGNS

Your Facebook Messenger Chatbot and your Marketing Campaigns could be up and running in no time and getting the results you need!

Social Media Post Design for Inspiration

Develop social media post design, graphic images and designs for any social platform the customize them and use them as inspirationfor your original and unique designs.

CONCLUSION

Make sure your salon brand is absolutely something you need to think about often. Hence, make sure that you have created a visual identity that will express your business personality, and then always check that you are staying “on-brand” in everything you do.If you are planning to give a makeover to your salon along with your clients then feel free to contact the best branding agency in delhi .

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.

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Marketing Strategies for Salon, Spa and Beauty Parlours

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