Top Branding Agency that disrupt Indian Brands : Case Studies

Last Updated on March 22, 2023 by DesignerPeople

Ever wondered how some Indian brands manage to disrupt even the most saturated markets and become the consumer’s favourite all of a sudden?

This sudden success results from persistent efforts by the best branding agencies.

Even if you have the best products out there, that will only reach target customers if you have a strong branding strategy for your business.

Before you pitch your business idea to your investors or launch a new range of products, you must review the top branding agency. They must have strong expertise in building and promoting brands in your industry.

The best branding agency will ensure that your target consumers know more about your brand. They must also choose your products over others because of the extraordinary product qualities and exceptional branding strategy!

Are you still contemplating the benefits of hiring branding agencies for your brand? Let us shed some light on some of the leading Indian brands that succeeded by honing their branding game with a top branding agency. Let’s get started.

How do Branding Agencies build top Indian Brands? :: Case Study

To help you understand the importance of branding agencies for any Indian brand, here are the top 5 branding case studies of Indian brands. These brands have witnessed a surge in their overall brand revenue, sales and recognition by using professional brand designers’ help for their branding requirements. Let’s check them out.

Chaayos

Chai is indeed an emotion for the entire nation. Chaayos is an Indian tea-based beverage brand that started operating in 2012. Not only do they have a chain of cafes that sell their tea-based beverages, but they also sell their popular tea mixes in plain, brown paper bags under their brand name.

According to various sources, Chaayos founder Nitin Saluja claimed that their business started quite well but went downhill during the pandemic in 2020.

However, they brought a new approach to their brand building. This helped them increase 2.5x their total revenue by 50% higher online and offline sales from their cafes.

In June 2022, they raised $53 million in Series C funding to explore new domestic markets and expand their cafe footprints in India.

# Branding & Packaging Design by ElephantDesign

• Branding

The entire branding of Chaayos revolved around the ‘contemporary desi’ vibe, which every Indian can relate to. They embraced the experience of visiting and trying out the authentic chai flavours of their brand in the cafes while being connected to their comfort beverage.

On the other hand, they have also improved the overall branding of their other products, such as tea mixes, convenience products, unique green teas and snacks.

They focused on one crucial point – Consumers can enjoy their perfect cup of chai in both the cafes and in the comfort of their homes through their range of products of readymade mixes.

• Packaging Design

They chose to innovate a new packaging design that brought an enhanced experience and consumers to the consumers over regular packets of chai sold on the retail shelves.

They managed to achieve this through distinctive elements in the packaging design, such as the Devanagari product names in a fluid Devanagari typeface inspired by the handwritten chalk menus commonly seen at the small tea stalls in the localities of India.

They have also focused on making their ingredients bold and significant in their design. In addition, they have incorporated a Hinglish twist to the design – The perfect way to connect to the core Indian audiences of the nation!

Cornitos Nachos

You may have already heard about the brand Cornitos in India. Established in 2009, they have gradually positioned their brand as a healthy snacking alternative for Indians.

A strong branding agency can effectively build the brand and reach a newer audience segment every time.

Cornitos branding case study witnessed a higher sense of awareness about their brand in PAN India, resulting in increased brand revenue and sales over time.

# Branding & Packaging Design by DesignerPeople

• Branding

DesignerPeople took the responsibility of enhancing their brand communication standards to a new level!

It has reinvented the typography branding strategy way more relevant to millennial consumers. It also encouraged the customers to try out the products while being complete newcomers to the retail shelves of those cities.

• Packaging Design

In terms of packaging design, the focus was to match the international standards of packaging for the brand. This started with adding professional typography and eye-catching images for the packaging design while maintaining the importance of the brand logo in the overall design architecture.

Similarly, we incorporated bright, bold food colour palette with infographic specifications in the packaging design to differentiate the flavours.

Inspired by Mexican culture, we have successfully reinvented the packaging design with a more delicious and engaging back of packaging!

VEEBA

Products from Veeba spice up your standard snacks to a new level and please your taste buds every time! From sauces, dressings, and toppings to spreads and dips for your favourite snacks! Veeba started in 2014 with only 18 sauces. Over time they have expanded to more than 50 flavoursome additions to your dishes.

Be it the product packaging designs to their marketing strategies. They have improved everything to a great extent in terms of bringing a new feel to the brand that is a healthier version in the Indian FMCG market.

# Branding & Packaging Design by gcdstudio

• Branding

Branding agency focused on a prominent, distinctive and minimal branding strategy. They leveraged the whitespace with clearly coded colours to differentiate the range of products. Similarly, their entire branding strategy was very much inclined towards having exceptionally low-fat content. These allowed consumers to enjoy their favourite meals guilt-free!

• Packaging Design

Consumers will eventually prefer their products for their dressing requirements due to their healthier presence in the market. Their packaging design is minimal, clean and uncluttered, which ultimately helps the brand stand out from the competitors. For example, their range of products used as dressing is mostly 78% fat-free, which is incorporated right at the forefront of the packaging design to draw the maximum eyes to the product.

Mother Dairy

For the last 35 years, Mother Dairy milk has been a staple in almost every Indian household. Their wide range of dairy options has been popular over the years. However, to cope with the new competitive brands in the same industry, they decided to redesign their entire branding. The growth has been quite evident in recent months.

#Branding &Packaging Design by SulekhaRajKumar

• Branding

Redesigning their branding was a great decision as it helped them compete against the newcomers in the industry. Their branding focused on staying relevant to the health-conscious younger audiences.

Their brand positioning focuses on the brand logo and packaging. The entire branding is inclined towards the caregiving values of the brand to all the consumers and stakeholders through the standard blue and white brand image.

• Packaging Design

They focused on clear and concise packaging. They incorporated design elements like handcrafted typography and graphic elements that brought the essence of freshness and higher-quality milk into their products. For example, the happy villages, crops and cows that deliver fresh milk to your doorstep every morning evoke a sense of authenticity and purity through the packaging design.

Phool Insence

Phool is one of the leading brands that focused readily on flower cycling. Here the flowers from temples are upcycled and created into aromatic incense sticks. However, their target market still needed to be defined.

Furthermore, all of the products previously were sold under HelpUsGreen. They were willing to create a consumer-focused brand named Phool and redesign their entire branding structure, which was indeed a great success in the future.

#Branding & Packaging Design by Duet Studio|Anubhuti Tiwari|Tanvi Nathyal

• Branding

Their branding revolved around including sacred flowers from the temples in their products. They established their brand values as “Sacred, Ethical and Humane”, which brought the brand an essence of belongingness and authenticity.

• Packaging Design

Since Phool’s products had traditional significance among the Indians, their packaging designs usually had subtle and vibrant colours with minimal aesthetics. With the right typography, they represent the conventional Indian aspects such as the bindi, female image, river and city in their packaging designs.

Illustration design brings a powerful brand story that builds curiosity within the consumers into the impact of the brand only through a wide range of such design elements.

Common Key Benefits expected from a good branding company

By now, you may have already realised how some of the best branding agencies have helped Indian brands flourish in different industries. For your reference, here is a quick brief on the most common vital benefits when hiring a professional branding agency for your brand!

• Increased recognition and brand recall

The best branding agency will ensure that consumers from every nook and corner know about your brand and choose your products over others. Starting from the online ads to the advertisement flyers. Your branding agency will mould your entire brand presence. This way, your consumers will instantly remember your brand and its experience from minor details, resulting in improved brand recognition and recall.

• Improved customer loyalty

Once potential consumers recognise your brand and start shopping, they are more likely to return to your brand for more. This helps you build an engaging consumer base that always comes back to your brand for their purchases.

• Repeated Business Opportunities

With a strong branding agency, you can make a good impact in the marketplace. Hence you are more likely to attract new business opportunities for your brand that will help you double your revenue even further.

• Increased perceived value

Nobody likes to shop from brands with shady branding and packaging designs. When you have a strong brand, you instantly increase the value of your products and the overall brand in the eyes of the consumers.

• Better credibility and trust

With a consistent and strong brand identity, you can build credibility and trust in the industry. When consumers know what your brand stands for and its offerings, they will rely on and trust your brand for their purchases. This is an essential requirement to win in any saturated market in India.

• Improved market share

High-quality branding also makes it easier to raise funds for improving their overall branding strategies. As a brand owner, you can advertise your brand in the international market through a comprehensive branding strategy and increase your revenue.

• Increased revenue and profitability

As we said, all the brands discussed above witnessed a tremendous surge in revenue only after changing their branding game. Investing in a good branding agency is bound to yield you profitable ROI in the upcoming years.

• Improved employee morale and loyalty

Professional branding for your company will ensure that your employees feel secure and more efficient at their workplace. It eliminates the guesswork and reduces the training expenses during hiring. This is because most employees are likely to know about the brand beforehand if they have an established branding strategy.

• Easier market expansion

When you have a strong branding set for your company, you can effectively pitch to your investors and validate your company’s potential. This way, you can score better investments for your brand and expand it nationwide!

• Better customer experience

Branding is also about customer experience. The best branding strategy revolves around the pain points, demands and needs of your target customers. Hence, when you act according to the changing needs of your customers, you are more likely to deliver an affirmative experience to your customers.

Conclusion

Great branding is the building block of any successful business. A good branding agency will ensure that your brand values and mission gets conveyed to the consumers, directly contributing to your business sales and growth over the years. When done strategically, a good branding agency can transform your sales within just months.

Thus, are you ready to give your brand a new look this year? Hire the best branding agency today to seize every possible branding opportunity and make it big in the Indian market.

Author: Megha Malik