Last Updated on December 18, 2024 by DesignerPeople

Your branding strategy has the power to make or break your business eventually.

On average, companies spend more than 15% of their annual budget on branding strategies. This means most companies are searching for good branding agencies that create an effective branding strategy and execute it well.

A high-quality branding strategy brings a competitive advantage over your rivals and develops a loyal customer base. It establishes an authentic and reliable brand image in the consumer’s mind, making your brand a trustworthy choice!

77% of B2B marketers claim that quality branding is critical for the future growth of a business.

Building a brand strategy depends on several elements, such as brand awareness, identity, positioning, customer experience, advertising, etc. The right brand agency will help define a suitable branding strategy, thereby building a strong brand that easily attracts and retains customers.

If you want to give your Indian brand a new look and feel this year, here is a compiled list of India’s top 10 brand agencies worth trying in 2025. Let’s get started.

Table of Contents

Top 10 Branding Agency in India

There are plenty of brand agencies that have evolved over the years. However, only the best made it to this list. To choose the best brand agency for your branding strategy, let’s quickly check out the best aspects of India’s top 10 brand agencies.

TheBigBrandTheory (Bigbrandtheory.in)

The BigBrandTheory is famous for its bold and experimental, and agile strategies. Since 2006, they have contributed to many leading businesses and communities of various industries with their intrinsic expertise. The focus is mainly based on the consumer’s lens, resulting in building some of the most successful and leading brand strategies of all time.

Elephant Design ( Elephantdesign.com)

Elephant Design is a strategic design and innovation consultancy with headquarters in Pune. The consultancy was founded in 1989 and now operates in Singapore and India. Elephant Design consistently ranks among the top design firms in India and has received numerous honours.

Elephant Design takes great pride in providing concepts and options that succeed in developing markets. The consultancy is a leader in innovation, tackling challenging problems with an eye toward the present and the future. At Elephant, they establish brands, produce goods, liven up venues, and offer fresh experiences, all while creating chances for their client’s businesses to expand.

Designer People (Designerpeople.com)

Designer People is another incredible creative agency with an extended team of proactive designers and brand consultants who invent some of the most unique and groundbreaking ideas for brands. They have years of expertise in branding, advertising, packaging, digital marketing, and more. When curating strategies, they consider various crucial elements, such as target market, competitor analysis, etc., that are eventually personalized for your company. With a blend of creativity, innovation, and functionality, their actionable brand designs and strategies are built to give your business a competitive edge and make it successful irrespective of any industry!

DesignStack (Designstack.com)

Backed up by two NID designers, Priyanka and Anoop, the DesignStack is a branding and graphic design studio with its expertise expanded across the country. Brand identity, strategy, graphic design and marketing communication are their ultimate forte. They have helped some leading companies, such as SBI YONO and others, build, strengthen and nurture consumer relationships. With strategic planning and intuitive free thinking, they are best at bringing optimal personalised solutions for their clients.

LopezDesign ( Lopezdesign.com)

LopezDesign is another multidisciplinary design studio famous for creating authentic and mind-blowing experiences that contribute to sustainable business growth. They have a strategic long-term growth plan with cross-platform collaboration, resulting in compelling end-to-end consumer experiences.

Since 1997, they have worked with leading brands such as Genpact, Apollo Tyres and more while shaping unique strategies that create reliable, immersive and unique brand experiences in the market.

OneZeroEight ( Onezeroeight.in )

This design agency develops cutting-edge reliable solutions tailored to provide customers with a more innovative and more sustainable way to stay relevant and have a long-lasting impact in the market. Their brand strategies and corporate identity programs cover your research and design requirements. They have a vast client portfolio ranging from retail, hospital, education, FMCG and more. Their design quality communicates a strong message that enriches communication keeping the brand’s vision, mission and core values into consideration.

VyasGiannettiCreative ( vgc.in)

Vyas Giannetti Creative is the team behind some leading brands, such as Aditya Birla Group, Baskin Robbins, etc. Founded in 1997, they have transformed many famous brands with their multidimensional brand strategy and research using the latest tools and technologies. Their strategy is to succeed by enhancing brand equity and perception through strategic solutions that are connected directly with the target audiences.

LitmusBranding ( Litmusbranding.com )

With over 21 years of experience, LitmusBranding has built an extensive brand portfolio within various industries. Their creative and well-thought designs have a powerful impact towards brand attraction and retention.

They form strong customer perceptions, emotions and preferences within the market inclined towards successful brand recognition and a loyal customer base.

Landorandfitch ( www.landorandfitch.com )

Landor is a multi-award-winning advertising firm based in Mumbai, India. Landor offers strategy, identity and design, brand architecture, naming and verbal branding, environments and experience, digital and social media services, and is renowned for its strategic brand advice and design. Their career in the industry started in 2008, and since then they have worked with many different brands and organisations, including Taj Group, Brandix, Mahindra, and numerous international businesses with headquarters in India and Sri Lanka. Their abilities have earned them two Blue Elephants at the Kyoorius Design Awards, a Graphis Silver, and a Communication Arts Award of Excellence.

DY Works ( dyworks.in )

The DY Works design think tank is located in Mumbai. Sanjeev Malhotra established the company in 1997 under DMA branding, which later merged with Yellow design to form DY Works. Future Brands purchased a 65% controlling stake in DY Works in 2009. Sanjeev Malhotra was pleased with DY Works when he sold his remaining interest to Santosh Desai, MD and CEO of Future Brands.

Today, DY Works claims to be India’s most prominent brand strategy and design company. There are currently offices for the organisation in Bangalore, Mumbai, and Delhi. DY Works has a long list of illustrious clients, including firms like Mahindra, L&T, ITC, Marico, Godrej, PepsiCo, and numerous others.

What are the types of Branding strategies offered by brand agencies?

There are various branding strategies that thoughtfully and purposefully adhere to all the factors that contribute to a successful brand strategy. A brand strategy is no longer limited to just the logo. It comprises a combination of visual identity, message, and others. Your brand strategy is all about what consumers perceive about your business. Your target consumers associate the feeling, experiences and emotions with your brand.

Co-Branding

If you are a brand launched into a new market with a partnership with another brand, it is called co-branding. Here you and your brand partner must have a shared set of values and a good level of compatibility. The brand values and objectives must be the same when both parties are involved.

For example, Youtube, a leading video-sharing platform, co-branded with the Indian Premier League(IPL) to promote both brands successfully within the target audience. The campaign was eventually a hit!

Source:https://in.pinterest.com/

Source:https3.bp_.blogspot.com-hv7ShrY8t0gXNM9cYXnebIAAAAAAAAB8APwNtw_x7a2U_xuw8TPm0-kIyjuU4upFAACLcBGAss160075810_Box3_v39.jpg.png

Source:httpsassets-metrostyle.abs-cbn.comprodmetrostyleattachments26328bf6-b7d7-4347-ac61-9dde7dc26873_adidas20x20prada.png.png

Source:httpscdn3.desidime.comtopicsphotos1385811originalnAG3NJ0m2jdV.png1640184412.png

Source:httpsi0.wp.comtillys.blogwp-contentuploads201906VANS-x-Harry-Potter.jpg.png

Source:httpsimage.isu_.pub200512165158-4371c3a9423db362ac6b8e4b6d0f95f4jpgpage_1.jpg.png

Source:httpsthebrandingjournal.com

Source:retailinasia.com

Product Branding

Even though you have spent hours perfecting your product, your branding strategy is the ultimate solution that brings colossal revenue to your business.

Product branding involves an amalgamation of design, messaging, tactics, experience and emotion that creates a unique identity for your product. It attracts consumers and encourages them to make more purchases from your business.

Efficient product branding ensures that your product is recognisable, distinguishable, and the best among your competitors. And all of it happens when you establish an emotional connection with your consumers through your products.

Source:https://www.behance.net/

Corporate Branding

Corporate branding is all about invoking, maintaining emotions and feelings, mainly trust that makes them better about themselves with that brand.

When branding executes adequately, it tackles all the elements of marketing communication, such as words, graphic design, photos etc., to prompt an instant recognition on the part of the consumer and build that emotional connection.

Personal Branding

Personal branding is the right way to proceed if you create a brand around your name. Personal branding is all about marketing yourself to the target market. It gives you a chance to show your target consumers who you are, what you stand for, and how you are different from others.

For example, Ratan Tata has a strong globally recognised image. If we pay close attention to his work, we can observe that they have a strong identity as individuals. That’s the ultimate power of personal branding! Being such a humble and successful businessman, the Tata companies have spanned across countries and are still thriving!

Retail Branding

As more and more consumers shop online due to convenience, retail branding is crucial to stay relevant in this tech-savvy world. Retail branding transforms consumers’ experiences, such as the store’s layout, decor, music, flooring, light fixtures, etc. It is essential to take care of each aspect that contributes to a seamless and premium vibe for your retail store.

Source:httpretaildesignblog.net

Source:httpsphoneshopdesign.com

Source:www.retail4growth.com

Source:www.retail4growth.com

Cultural & Geographic Branding

Geographic branding is linked towards attracting audiences that use a product/service due to its geographic association. On the other hand, cultural branding is mainly about the interlinking product/service usage based on the cultural aspects of a particular region. For example, Darjeeling is famous for its tea estates that supply tea worldwide and are extremely popular for their cultural and geographic relevance.

Source:behance.net

Source:behance.net

Source:thedieline.com

Source:packagingoftheworld.com

Source:dribbble.com

Source:www.designerpeople.com

Service Branding

Most services do not offer immediate results. Hence, service branding is all about long-term goals. The aim is to generate a sense of trust and loyalty within the minds of the target audiences, even if the outcome isn’t visible immediately. It is vital for your business to be proactive, creative, and delightful, anticipate the demands and deliver the best quality customer service for high-quality service branding.

Offline Branding

There are so many ways you can market your offline brand within the target audiences. From event booths, print ads, and trade shows, create events that engage your audiences and encourage them to check out your products at your offline store. However, ensure that you keep a consistent brand identity and image offline and online for greater customer trust and loyalty.

Source:courtsdesign.com

Source:iventions.com

Source:pinterest.com

Source:www.behance.net

Source:www.behance.net

Source:www.coroflot.com

Things to know before hiring a branding agency

As we said, there are tons of brand agencies in India currently. If you need clarification regarding the ideal choice, here is the list of things you must consider before hiring a branding agency.

What are your objectives?

The first step is to analyse your goals and objectives. Are you looking to build your brand or grow the sales figures? It could be either or both. Once you are clear with your objectives, finding an agency gets easier.

Hence, your approach to branding must differ based on your objectives. Start with building a persona and understand how your brand should communicate with the target audiences based on your objectives and goals. This way, you can witness measurable results that will increase your revenue and enhance brand recognition.

What is the price of branding?

Every business is built differently, and so is the budget. Once you outline your goals and objectives, share your budget accordingly. Ensure that you stay high enough, or the results may get compromised.

Since this is a long-term investment, ensure that you set the proper budget for your brand agency. Ultimately, this investment will yield you profits for many more upcoming years.

Do They Possess the Required Knowledge?

If you are going to invest in a good branding strategy, ensure that you are doing it right. When choosing a brand agency, consider their knowledge and expertise, such as in-depth brand research, backed-up processes and clarity to the entire brand architecture.

With the required knowledge and expertise, they may be able to trigger the right emotions within the consumers that will ultimately contribute to your goals and objectives. They must have the expertise to solve your brand’s unique problems with custom solutions that bring a cohesive and compelling brand identity to your target market.

Does their work reflect the goals you have for your brand?

Analysing their existing work will help you determine whether they can deliver what you are looking for in your brand strategy. If you want your brand agency to be effective, look through their website to understand their processes, strategies and the quality of work they deliver for other companies.

Examine their portfolio

Almost every brand agency will claim to bring you effective results. However, you must check their work portfolio to narrow down your choices. The next step is to analyse their portfolio and their work history thoroughly.

Ask for their portfolio upfront. Every authentic brand agency will display its detailed portfolio to its clients. Also, check their case studies, awards, and other concrete proof of results to validate their achievements over the years.

The branding agency’s size

The team size of the brand agency is essential in determining the quality of service you receive. Let’s break it down.

Look for a team size that fits your branding requirements accurately. If your business is large, you need multiple team members within the brand agency to take care of your requirements. On the other hand, small agencies are ideal for more particular and minor branding requirements.

Knowledge of your branch

There is never one solution that fits all approaches to branding strategies. When choosing a brand agency, ensure that they have the right expertise regarding your industry.

When they have already worked with companies within your industry, they are more likely to possess the knowledge and expertise tailored for your company in the same industry. This way, they will have a better plan that gives an edge on most emotion-driven branding tactics, resulting in an effective branding strategy.

Conclusion:

A brand agency is a necessary investment for every company in this era, irrespective of the industry. It takes years of quality branding and strategies that contribute to a successful brand image and reputation in the target market.

Your brand encompasses and covers every single aspect of your business, from logo to brand messaging and more. Your branding strategy eventually brings all of these separate entities together. It ties them into a beautiful bow that your customers will remember forever.

Hence, this isn’t something you would take a chance on. Refer to the abovementioned list and invest in the best brand agency today. Make sure they are genuinely passionate about your brand and have adequate skills to drive your business forward and make it successful in the long run.

Disclaimer: The companies are listed in random order; the list presented above is not based on any ranking.Users are urged to conduct their own investigation before choosing any company to provide their services because the data is based on the Internet.

Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.

India’s Top 10 Branding Agencies Review 2025