How Brand Agency Creates Outstanding Logo Design: 141+ Examples

Last Updated on March 22, 2023 by DesignerPeople

Your brand logo design is the core identifier of your brand. It makes your brand memorable in the minds of the consumers.

Considering the importance of a professional logo design, most Indian brands prefer to choose the best branding agencies that handle their logo design requirements.

Starting from the latest logo trends to the customised brand personalities that shine through the logo designs. By providing a solid brief to a professional branding agency, you can expect an eye-catching logo design that resembles your brand in no time. This eliminates the chances of guesswork and generalisation in logo designs which is an absolute no-no if you want your brand to become the ultimate industry leader in the upcoming years!

Relying on brands for your logo designs may sound like a lot to ask. After all, your logo design is one of the most fundamental aspects of your brand that determine its future growth.

This is why, to bring you peace of mind, we have curated a sneak peek into the process of creating premium quality logos for Indian brands by the best branding agencies. This will help you figure out why hiring a branding agency for your upcoming logo design will become your best investment for the brand in the future. Let’s get started!

How does a branding agency work look outstanding?

Branding agencies have years of expertise in creating the best designs. The best designing experts from branding agencies had their hands on creating some of the most viral and timeless logo designs of Indian brands like Airtel, Asian Paints, and Dabur. This is one of the most crucial reasons you can easily recognise these brands through their logos.

The key to having the best logo designs is minimalism. However, the choices in colour sets, design elements and understanding your potential customer’s expectations from your brand are essential. You can only achieve this when you hire an excellent professional logo designer from a branding agency. This is because they may already have deep insights regarding what works well within a specific industry. This way, they can add the correct design elements and choose complementary colour sets in the logo design that relates well with the consumers. This eventually makes your logo design a memorable piece of artwork!

Furthermore, a professional logo designer has the skill to create versatile logos for the future. Since branding requires consistent efforts, a good branding agency will ensure your logo looks just as good in the business stationery and offline ads as on the official website!

What makes Brand Agency designs special: Process

Every professional in branding agencies follows a particular process or protocol for creating brand logo designs. Even though the process differs across various agencies and brands, here is a typical step-by-step process on how the standard approach to logo designing works.

Step 1: Understand the brand

If you want your brand to always stand out, authenticity and uniqueness should become the top priorities for your logo design.

The first step always starts with understanding the core concepts of the brand. A professional designer will interact with you to analyse your brand and its whereabouts. This will give them a better insight into the type of brand personality and identity that must shine in the logo design. This will ensure that your logo design is unique to your brand only, not just any generalised piece of automated artwork online.

Step 2: Examine other brands

Once they receive a briefing regarding your brand, they will proceed with understanding your competitors. This will help you know what’s trending in the industry and the aspects they should avoid in your logo design. This will also help analyse the elements missing in other brand logo designs so that they can integrate into your design for a more premium and professional look. Likewise, this is a great stage of understanding and deciding on the core elements that your designer will add to the sketches of your upcoming logo design.

Step 3. Sketch drafts

In this step, the original logo designing process begins. A designer will likely create multiple drafts of potential logo designs that resemble your brand personality well. This is a trial and error stage, where the designer will try different designs to find the best one that screams your brand identity!

Step 4. Digital Artwork

Next, once the vision is evident through the sketch, they will covet it into digital artwork. With the right colours, typography and other design elements, you can gradually find your new brand logo design coming to life at this stage.

Step 5. Refine your logo design with feedback

Once they have the artwork ready, refining the logo design before finalising it is essential. Logo designing is an extremely time taking process. You can never get a design right the first time! It takes multiple rounds of trials and testing until you reach the best design.

In this stage, you can ask your designer to integrate various changes and tweaks in the logo design depending on your interests. You can ask for multiple rounds of edits unless you get that desired quality.

Step 6. Make it a responsive logo

When creating a logo design, ensure it works well across every form of media. As we said, branding is a consistent strategy. Your brand sounds and looks the same across every marketing and other branding elements.

Hence, your logo design should stay responsive and consistent across every online ad, billboard ad, business stationery and more. This will contribute to higher brand recognition and recall in the future.

Step 7. Prepare and deliver the final logo files

Finally, once you approve the final design copy, it’s time to get your logo design delivered and integrated into all your branding strategies and stationeries. Ensure you receive the logo design in responsive and high-quality files for the best results.

Conclusion

The last thing you want is your potential customers looking at shabby or cringy-looking logo designs scraped from the internet. This will instantly devalue your brand in the minds of your potential customers.

Suppose you are willing to lay a strong foundation in the industry. In that case, you must start by creating a professional logo design from the best branding agency for your brand. This will help you make a positive impact in the minds of your consumers.

A professional brand agency will ensure that your logo design depicts your brand story well and builds a positive image in the industry. Get your first logo design created by the best branding agency and witness your ROI growing exponentially in the forthcoming years.

Author: Megha Malik