Brand Communication that Boosts Indian Business ROI: Tips & Strategies

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Crafting Compelling Brand Messages

Your brand values hold the utmost importance in your brand communication strategy. Analyse your core brand values and what your brand stands for. Translate the same into compelling brand messages. Either way, it should be impactful, inspirational and authentic!

Next, personalise your brand messages according to your target audiences. Understand their interests, dislikes and demands to craft a compelling strategy.

For example, the recent ad of Ariel’s campaign in India shares how society considers washing laundry as a woman’s responsibility only. However, they redirected this idea by showing a father helping his daughter do the laundry and sharing the load with #TheLoadShare.

This went viral, and the sales of Ariel skyrocketed in no time as they focused more on understanding the needs and emotions of their target audiences and communicated a strong brand message accordingly.

Get humorous and diversify

Explore various communication channels such as social media, email newsletters, print media and more to influence customers from every arena. This multi-channel communication strategy can greatly improve your brand recall as your customers get more exposed to your brand, which increases the opportunities for sales even further.

Similarly, all of us spend most of our days glued to our screens. Impactful social media strategies are currently winning the game.

For example, Zomato has an incredible marketing team that is killing it on the internet! With humorous notifications and online ads, they have successfully grown their follower base over the years. Similarly, they are also killing it on social media by creating viral-worthy posts that engage with their audiences and spread their brand message!

Vent out the Emotions

It’s the year of storytelling, and you must harness it for the best results. Incorporate strategic storytelling, and rest assured, your audiences will pour the engagement on your brand!

Create impactful emotional connections through brand stories.

Pantaloons release a special Durga Puja campaign every year as an ad for the Pantaloons Festive Fashion. They captured the beauty of first love amidst one of the biggest festivals in India!

Metrics that Matter

The secret recipe of a successful brand communication strategy is consistent monitoring, evaluation and optimisation. Analyse all the essential brand KPIs using various tools and track the effectiveness of your strategy. Ensure that you keep implementing the strategies over time to improve the experience of your consumers every time!

Some Bizzare Old Indian Brand Communication that will make you wonder what they were thinking

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Get your Brand communication Done Professionally. Here’s why:

Here are a few benefits that will boost your intention of creating a communication strategy for your brand design this year!

– Let the world know about your brand

Build the buzz around your brand through interactive brand communication strategies. As your brand gains more visibility, you will no longer need to worry about your sales funnel. More and more customers will always be on their way to your brand!

– Foster that Positivity

Starting from how the CEOs and employees work to the environmental impacts that your brand contributes to. Let your customers know everything about your brand via social channels. This will add more credibility and authority in the industry, attracting more customers.

– Guaranteed repeat sales

Give the best experience to your customers and watch them become loyal to your brand! Convey how your brand works and what it offers in a more realistic and authentic manner. Apart from attracting new customers, this will guarantee more repeat sales for your business!

– No more Contemplating for Customers and Companies

Customers nowadays rely on self-research more than ever. Authentic brand communication strategies build trust within both customers and company stakeholders. Having that unique factor in your strategy will help everyone easily trust your brand regarding the quality of products and services you offer.

– Boost market recognition

Why not let the world know about your brand and the Indian market? Your strategy can make your brand viral on a global scale and boost brand recognition quickly. Ultimately, you get an upper hand over other brands in the future!

Some of the International brand campaigns with engaging communication:

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Wrapping It Up

Never take your brand communication strategy lightly. Ultimately, your brand communication strategy will make the customers love or hate your brand in the future! Don’t do it all alone. Let DesignerPeople help you with creating a new strategy, and we will ensure that your customers love your brand globally!

Better brands start with meaningful conversations

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Author: Anush Malik