How Beverage Label Design Win Customers and Influence Sales

Last Updated on November 25, 2022 by DesignerPeople

Beverages in our life

When we looked 7000 years ago, the first beverage we could call was “water”. Individuals relied on it as their single beverage for millions of years. Then comes milk with the approach of agriculture and the habituation of animals.

In the later stage, alcohol, non-alcoholic beverages and hot beverages like tea, coffee, etc., came into people’s lifestyles by the 1700s. However, with the latest inventions and people’s demand, products like soft drinks, energy booster drinks and other beverages have been introduced over the last several years.

Beverages have grown to become a daily part of our lifestyle. Starting a day with your tea or coffee to energy boosters in the gym and alcohol or non-alcoholic beverages in your party times; it becomes a ruling part of our lives.

However, it’s not necessary to consume these beverages for existence, but surprisingly they quietly have managed to become the best partners in our daily routines.

Types of beverages

Let’s classify the beverages into non-alcoholic, alcoholic and hot beverages.

1. Non-Alcoholic beverages:

Non-alcoholic beverages can come under any form of drink that has no amount of alcohol. It is classified into four types: water, milk, soft drinks, juice and plant drinks.

• Water:

Water is the most necessary beverage required for any living creature’s survival. It is filled with abundant compounds and is the most consumed drink in the world. Around 71% of the globe’s surface comprises water. The best freshwater is found in wells, wetlands, lakes and rivers.

• Milk:

Milk is a nutritious liquid food produced from the glands of mammals. Milk is filled with nutrients like phosphorus, calcium, potassium and vitamins. India is one of the top listed regions when it comes to the consumption of milk. According to various reports of 2021, India consumed about 83 million metric tons of milk.

• Soft drinks:

A soft drink is majorly a mix of water, sweetener and flavours. Different substituents are used to replace the ingredients; for example, some brands use syrups and fruit juice to get sweetness. Similarly, for flavours, ingredients like preservatives or powders are used. These drinks are usually consumed in a cold form to get the real feeling.

• Fresh fruit and Plant drinks:

Fresh fruit and plant drinks are made up of few or no preservatives. Juices made of fresh fruits like orange, pineapple, and grapes are common for breakfast. Fruits like berries are crushed and added with water for the juice. Another drink consumed by all health-conscious people is smoothies or vegetable juices that are commonly served warm or cold.

2. Alcoholic Beverages

Any liquid that contains a minimum of 1.2% alcohol can be categorised as an alcoholic beverage. It’s classified into four types: beer, cider, wine, and spirits.

• Beer:

Beer is the oldest and most extensively consumed alcoholic drink globally. Also, it is the most popular drink after water and tea. Though beers are developed by the brewing and fermentation of starches, it’s majorly derived from cereal grains. Modern beer is processed with hops which stand as a natural preservative and balancing agent.

• Cider:

Cider is an alcoholic beverage developed from the brewed juice of apples. Though varieties of apples are used, including crab apples, cider apples are the best for the beverage. The United Kingdom has the highest cider consumption and is famous for its exports. The alcohol content varies depending on the region. For example, English ciders contain 1.2% to 8.5% alcohol content, whereas continental ciders have 3.5% to 12%.

• Wine:

Wine is also an alcoholic beverage generated from fermented grapes. Depending upon the source of grapes and strains of yeast, the styles of wine differ. Several countries authorise legal compilations intended to define types and grades of wine. There are also other varieties of wine which are fermented from other crops, including plum, cherry, elderberry and pomegranate.

• Spirits or Liquor:

Spirits or hard liquor is an alcoholic beverage generated by refining grains, vegetables, and fruits that have already faced the process of fermentation. The purification process concentrates the liquid to enhance its alcohol volume. It is used in diluted and undiluted forms, depending on the purpose. The significant liquor examples are brandy, whisky, rum, vodka, etc.

3. Hot Beverages

I want to add the famous saying that a hot beverage on a hot day makes your body and mind cool down. Any drinks served in a hot state are known as hot beverages. It majorly includes coffee, hot chocolate, tea and herbal tea.

• Coffee:

Coffee is a drink mainly prepared from roasted coffee beans. It is a long process from the coffee fruit to the raw product; the seeds are roasted, making them into a consumable product. The roasted coffees are put in hot water and filtered out, getting you a hot cup of coffee.

• Hot chocolate:

We can define hot chocolate as heated chocolate milk. It is a global beverage that comes under different variations. It is made with melted chocolate, resulting in a thicker consistency and mild sweetness. Powdered hot chocolate mixes are also widely available to make the drink quickly in households.

• Tea:

Tea is the most demanded hot beverage in India. It is an aromatic drink prepared in hot boiling water with fresh tea leaves. India is one of the highest tea producers globally, but the demand is so high that 70% of domestic tea is consumed in India itself. The Indian tea industry is the most equipped industry worldwide.

• Herbal Tea:

Herbal teas are beverages prepared from the blend of spices, herbs, or other plant substances in hot water. We can define such tea as true teas prepared from the bend leaves of the tea plant. It comes under different flavours and is a leading trend in the current period.

How to make Non-Alcoholic Beverage Label Design Attractive

It is a massive market segment, and numerous brands are coming up with their products. As the options are huge, you must pitch the brand correctly in the proper segment. Let’s have a more understanding of the elements of a non-alcoholic beverage label design:

• Freshness:

Consumers always look for a product that is fresher, healthier and cleaner. So the question comes on how we can implement the freshness of our product in the first glimpse, which is only possible through an effective label design.

It’s not an easy task; getting the element of freshness is all about utilising attractive colours, fonts, and images, thus giving life to the label design. As it’s a beverage consumed by every age of people, you need to create a design that compensates for everyone’s mindset.

• Functionality:

As important as your visual form, functionality is also essential to consider while creating your non-alcohol beverage label design. For example, if it is a product similar to Pepsi and Coca Cola, you can choose either bottles or cans depending upon the price and target audience.

Suppose the customers find your packaging design is functional as they get every detail regarding the products at the first glimpse. In that case, it generates trust and results in purchasing decisions.

• Shape:

From rectangular to round and many more, shapes have a significant role in differentiating your label design from others. There are wide varieties of die cuts, and you need to opt for the perfect one that goes well with the product.

Customers always stick to that product which has a unique shape. It helps them get attached to the product and gain a competitive advantage in the market.

Some Inspiring Hot Beverage Label Design

Let’s have a deep understanding of the various design styles of non-alcoholic beverage label design:

How to make Alcoholic Beverage Label Design Attractive

Now let’s discuss the various strategies to make your alcoholic beverage design attractive:

• Vintage:

Vintage design is one of the most popular styles used in alcoholic beverages. A proper old school design takes you to the earlier periods depending on particular style elements, especially if the brand is famous and developed in the late 19th and 20th centuries.

In vintage designs, typefaces play a prominent role in exhibiting information like quality, manufacturing date, production, etc. Therefore, vintage style designers use specific tricks and styles to present the design attractively.
Visual effects are used to add an extent to your designs, whether on fonts or graphical depiction. They give a stunning feel if implemented moderately with balance.

Source:https://www.shutterstock.com/blog/

Source:https://www.shutterstock.com/blog/

Source:https://www.shutterstock.com/blog/

Source:https://www.shutterstock.com/blog/

Source:https://www.shutterstock.com/blog/

Source:https://www.shutterstock.com/blog/

• Holography:

When your products only have a few seconds to catch customers’ attention, holographic labels are the best option to keep your customers’ eyes on the products. The particular design is a perfect solution as these glistening substrates add an entirely new dimension to your product.

The holographic design provides various security characteristics, making it impossible to reproduce, while the label material acquires it to be applied to multiple substrates.

The holographic style mainly propitiates when products are accreted on supermarket shelves and customers’ mindsets.

• Typography:

Same as colour, typography is one of the essential elements of an alcohol label design. Your font needs to develop the proper tone to sell the product. A robust typeface gains the customer’s attention and communicates the product details and brand message.

The right typography can appeal to the specific emotions of the customers. Fonts like Trajan, Perla, Bodoni, Grotest, and Copperplate are some of the top options generally used in the segment.

• Minimalistic:

The minimalist design implemented on alcoholic beverage bottles is one of the emerging ones as more brands are switching from flashy to simple designs. We are aware of the phrase “less is more,” which can be exclusively valid for your bottle label design.

The central element of minimalist design is reliability and utilising visuals. It helps customers not distract themselves from the other aspects and focus on the main details of the product.

Some Inspiring Alcoholic Beverage Label Design

Let’s have a deep understanding of the various design styles of alcoholic beverage label design:

How to make Hot Beverage Label Design Attractive

Every segment has a specific method where they quickly get noticed by the customers. Here, we will discuss the various elements in which a hot beverage label design can be attractive:

• Colour:

Colours have the potential to manifest different emotions in customers. While creating a hot beverage label design, we want to select colours that compensate for the brand.

The colour green is used as a significant tone indicating the feeling of a fresh beginning. Utilising a darker shade gives a mature and professional feel. The shades like yellow or galliano give the product a liveliness and elegant vibe. Another best shade is lavender which is used to get a vintage style.

• Typography:

Powerful typography is vital not only for specific communication information but also for constituting the general tone of your brand and the method in which customers perceive it.

According to the latest research, people go for the information stated in “Georgia” and “Baskerville” font. The main benefit of typography is that it gives an excellent and engaging product while also communicating the necessary information and the story behind the product.

• Illustration & Images:

Think about a person who doesn’t have much awareness about the different brands and visits a store to purchase a hot beverage. Though colour and typography come under the later stage, the first thing that grabs the customer’s attention is the product imagery. Sometimes, they don’t pay attention to colour, fonts, or even the name, so the more your imagery looks real, the better you can catch the customer’s mindset.

• Clean:

The clean design has become one of the most famous design styles for hot beverage products. Such design empowers you to lock into an essential function of your product while exhibiting a clear and distinct story.

Clean design in hot beverage label design allows brands to focus on their USPs and elements that differentiate them from competitors, be it your origin, strength or flavours.

Some Inspiring Hot Beverage Label Design

Let’s have a deep understanding of the various design styles of hot beverage label design:

Final Thoughts!

In this article, we have examined the types of beverages and the design style used in the segment. The beverage label design must be out of the box to win consumer attention and enhance sales. The label design of your beverage should be enlightened and consistent.

At DesignerPeople, we are always innovative and are privileged to introduce new design styles in the market and create our own identity in all the major segments. Our futuristic approach and creative teamwork are the results of our success. If you wish to develop a brand with a distinctive design, you can connect us, and we are there to help you.

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.