Impact of AI on Packaging Design: The Next Big Thing!

Last Updated on March 30, 2023 by DesignerPeople

Did you know the AI size in the packaging industry will increase by 1,581.70 billion in 2030? According to sources, it will grow with a CAGR value of 38% by 2030.

Thousands of AI trends emerging every year in the packaging industry can simplify the entire packaging design process while significantly enhancing quality. Packaging designs’ incredibly detailed and ethereal artwork has helped numerous companies thrive in the Indian market.

Thus, as more and more brands are investing rapidly in creating eye-catching packaging designs, how can the involvement of AI take your packaging design to the next level? Let’s dig deeper into the impacts and role of Artificial Intelligence in the packaging industry.

What Is AI Packaging?

AI plays a significant role in various industries in this era. Similarly, in the packaging industry, packaging companies readily utilise the power and potency of Artificial intelligence in creating, designing, producing or experiencing packaging designs. AI packaging aims to create some of the most appealing and enticing packaging designs for consumers that directly increase business sales and profits.

How Is Artificial Intelligence Transforming the Packaging Industry?

Artificial Intelligence is transforming the packaging industry tremendously! For starters, it can optimise and streamline the packaging processes in the industry. With such a vast database, it can analyse the most efficient and cost-effective packaging solutions for businesses.

• Reduce Material Wastage:

  This eventually reduces waste and contributes to faster and more accurate packaging processes, resulting in fewer packaging errors.

• Design Audit:

  It can also help you determine the best packaging designs that already work well in your industry, which can act as a great source of inspiration for your upcoming packaging designs.

• Material Selection:

  AI packaging can also help make informed decisions about packaging materials. With AI packaging, you can consider various aspects in packaging material choices such as greenhouse gas emissions, waste, sustainability and more that will help you make eco-friendly packaging choices for the company.

5 Ways Designers can use AI for Packaging Design

Even though AI has tremendous potential in packaging designs, all of it comes down to strategic execution by packaging designers. For your inspiration, here are the top 5 ways designers can use AI for packaging designs and transform your business sales over the years.

1.Artificial Intelligence for Creative Packaging

Since your packaging design is a significant part of your brand identity, creating visually pleasing packaging designs is essential for increased sales and revenue. As we said, AI effectively helps create eye-catching packaging designs directly proportional to your sales. Several online tools led by AI assist designers by creating multiple design iterations and options. This allows designers to explore and get creative based on given prompts, resulting in quicker packaging designs at lesser turnaround times.

2.Artificial Intelligence for Creating Product Images

The product images you use for your design play a significant role in the final copy of the design. The better quality produce using AI, the more you can attract consumers across the retail shelves. Furthermore, the AI can optimise the images by giving correct prompts, making perfect images for your packaging design!

3. Artificial Intelligence for writing product stories or description

Your brand story and content are significant for product engagement. Your customers must get adequate information about the product through the packaging design. This way, you can position your product as trustworthy, reliable and efficient in the Indian market.

With AI, you can convey the most authentic brand story and product descriptions in the packaging designs. However, always include your creativity; there is nothing better than a genuine human touch to connect consumers with your packaging design.

4. Artificial Intelligence for Making Beautiful Renders

The quality of the product renders crucial for online product sales. Customers will refrain from investing in shabby-looking products. Thus, good professional render images instantly uplift the overall value of your products in the eyes of online consumers.

Paired with creativity, the best AI tools can help you produce some ground-breaking images that can significantly boost business sales in no time.

5. AI for Making Brand Logo

AI has significantly revolutionised the logo designing process in this era. With AI, you can create a logo as per your brand requirements. It also helps to automate specific tasks in the logo designing process, such as font matching, colour selections, and more which leaves you with only the core creative aspect of the logo design. Thus, AI can help you create brand logo designs that align with business goals and values.

Why should brands still choose a professional designer instead of an AI packaging designer?

AI has brought a massive revolution in the packaging design industry but can never replace the human touch. Here are some practical reasons why you should always prefer professional packaging designers over simply relying on AI.

• If you want your packaging design to shine, it must connect with your target customers well. This is where professional designers create stunning packaging designs that emotionally connect with the customers at first glance, resulting in a successful sale.

• With the help of AI, as designers, you can create packaging designs unique to the brand’s identity and values – A core requisite for strong branding.

• Professional designers have years of expertise that they leverage into creating your brand packaging design. Hence, you can expect your product to stand out even in a saturated market.

• When working with professional designers, brand owners can find improved communication and collaboration, which is essential to abide by the brand guidelines and requirements when creating the packaging designs.

• Designers usually offer a level of accountability and responsibility regarding the designs they produce. Hence, brands can always ask them to make iterations if they don’t match the expectations.

Conclusion

In this era, the Indian market is getting competitive in every industry. Combining AI with professional human expertise is the secret to surpassing your competitors this year. Leveraging this technology to streamline your operations and reduce overall costs will give you a better edge over your competitors.

Thus, start hunting for the best professional designers that use updated AI technologies in their packaging designing processes and witness the transformation to a multi-crore business in the forthcoming years!

Author: Anush Malik