20 Coolest Packaging Designs for Inspiration

Last Updated on January 28, 2023 by DesignerPeople

E. Jerome McCarthy in 1960s spoke about “4 P’s of marketing” that ensure how well a brand’s product will be sold. These 4 P’s (Product, Price, Promotion, and Place) are the basics of performing any kind of marketing activities. However, with the quintessential creative abilities of marketers, we have today gone beyond and added another P for Packaging. Yes, you read that right, 5th P (Packaging) can also be a determinable factor when it comes to selling a product or even a service! Think about it, how many times you or your friends/familiars have compared the same products but ended up buying a product with better packaging? We are sure it is more than once because from consumers’ perspective better packaging = better product.

Effective packaging works better than any promotion

Advertisement, hoarding boards and other kinds of promotions are great ways to draw the attention of the potential buyers, but the real competition is when the same product is placed with competing products on the same shelf. What will consumer buy? – Products with creative Packaging Designs and right information. Also, these days’ advertisers try to create a story on some social cause or issue and place the product in the story. While it’s good to connect with consumers on an emotional level but did the consumer get enough information about the product?

 

Packing design is real and connects personally

Product packaging design is something tangible and is more personal – we hold it, interact with it, carry it and also share it (Coke created cans with the special label of ‘Dad’, ‘Sister’, etc that were widely bought to celebrate bonds). Packaging design is also something that we live with every day! A product bought is stored at home within its original packaging for very long. An innovative and creative package finds a special place and may outlive the lifespan of actual product packed in it.

Creative packaging invokes curiosity

Life can get awfully monotonous due to the routine that most people follow – Jogging, work, eating similar kind of food, shopping, etc. Rewind and recall how your shopping experience is at times refreshed by some innovative packaging by a brand. Even the slight change in the packaging of the product that we buy frequently makes us curious.

Still thinking about how packaging can be impacted? Take a look at these 20 creative and unique packaging examples:-

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Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.