10 Best Australian Food Packaging Design Examples Of 2024

Last Updated on December 21, 2023 by DesignerPeople

Consumers’ minds are very tricky place; it is tough to stay there for more time. Packaging design is no different; it reflects a good brand, high quality, reliable and value for money.

The year 2024 will be a year full of innovations where the Packaging will experiment with aesthetically and functionally.

Recent developments in food packaging have included consumer behaviour, ergonomics, materials science and more.

Australian food packaging design is majorly of simple designs. Still, they always follows the reflection of their culture, region and nationally known elements: silver fern, kiwi, nature many more in the loop.

When we talked so much about food packaging design, let us share a compiled list of some best Australian food packaging designs in 2024.

1. Murray Goulburn

Murray Goulburn Co-operative is a leading Australian dairy industry who believes in delivering better returns to farmers.

They are known for building a balanced portfolio of dairy foods proudly sold to Australia and the world. They are popularly known for their high-quality dairy ingredients, including speciality milk fats, bioactive, retail brands, including Devondale, Ascend, and foodservice products for cafes, restaurants, etc.

Their flagship brand Devondale, a popular national leader in the Australian consumer market.

Driving their work as the commitment, they are one of the first choice in operational excellence and innovation in dairy foods.

With approximately half of the products exported overseas, they focus on the emerging markets of south-east Asia, the Middle East/North Africa and China.

2. Fonterra 

Australia is home to some of the country’s favourite dairy brands. Fonterra co-operative Group Limited is established in October 2001, following its two largest dairy co-operatives, Kiwi Cooperative Dairies and New Zealand Dairy Group, with the New Zealand Dairy Board.

In the year 2005, the company made moves towards purchasing Australian companies National Foods and Dairy Farmers. It also converted its 50 per cent stake in Victoria dairy produce Bonlac to full ownership. At this time point, $1 billion of Fonterra’s revenue was from Australian sales, which was then 14 per cent of the dairy products it sells worldwide.

3. Wilmar International

An Australian leader in the agricultural bio-industry produces more than $1.2 billion in economic activity each year.

As part of the primary leading agri-food business, they have a global network, a total supply chain offering, sustainability and safety.

4. Lion Nathan

The brand Lion was formed in October 2009 under the name of Lion Nathan National Foods

An alcoholic beverage company operates in Australia and New Zealand producing and markets a range of cider and beer in Australia, wine in New Zealand also in United States through Distinguished Vineyards & Wine Partners.

5. Green’s Food

An Australian based company manufacturing and distributing food products under our household brand names of Green’s, Basco, Poppin, Lowan, Lolly Gobble Bliss Bombs Sydney plant since 1978.

The famous baking range includes cakes, desserts, cakes, pancakes, topping and gravy! 100% Australian made and provided a delicious quality product with reliable results.

6. Parmalat

Parmalat Australia Pty Ltd is a national dairy company with a proud history in Australia. It is part of a global dairy institute that brings nutrition and wellness to people worldwide.

The brand has an impressive stable of well recognised, popular milk and dairy product brands.

7. Mondelez

It is one of Australia’s largest food manufacturers in New Zealand, with more than 100 years of tradition. Along with a portfolio of iconic brands including Cadbury, The Natural Confectionery Co., Pascall, Oreo and BelVita biscuits.

Their corporate headquarters is based on Melbourne, Australia, and we operate five manufacturing plants in Suttontown (South Australia), Ringwood, Scoresby (Victoria), Claremont and Burnie (Tasmania).

Also Read: Australian Food Branding & Packaging Design – A Complete Guide

8. George Weston Foods 

It is one of the largest food manufacturers in Australia and New Zealand with diverse food range. It includes leading brands such as Tip Top, Sunblest, Abbotts Village Bakery, Burgen, Golden, DON, KR Castlemaine, Yumi’s, Mauri (flour, milled products, animal feed) and cleaning & hygiene solutions (Jasol).

It is a wholly-owned subsidiary of Associated British Foods Plc headquarters at Sydney.

9. Asahi 

Asahi is a Beverage leading in Australia and New Zealand. It markets quality alcohol and non-alcohol beverages, boasting a strong portfolio of established household brands that is innovative, new-to-market products.

10. Goodman Fielder

Goodman Fielder is a famous regional food company across Australia, New Zealand and the Asia Pacific. They manufacture, package, distribute, market and sell a wide range of food products including bread, milk, cheese, chicken, flour, cooking oils, spreads, baking ingredients, ice cream and snacks.

Over 120 brands serve in 30000 outlets and 40 manufacturing sites in Australia, NZ and Asia –Pacific.

Food packaging design trends in Australia 2024 you should know:

1. Transparent Packaging 

The brands & businesses can’t escape the transparency and consumer’s desire for getting the sneak peek of what is inside. After the pandemic effect, people are now more aware of making a purchase decision, and transparent Packaging renders more confidence to them.

2. Brand Story 

Best packaging design will talk to customers through the compelling brand story. An excellent brand story will get connected emotionally yet conveyed in each visual branding piece for the business. The brand story will also act as a backbone of identity while it’s an effective way of telling your story most compellingly.

3. Ecommerce Packaging 

E-commerce platforms have been in boom 2020 and yet going to get more explored in 2024. Companies quickly shifted their online approach to serving mankind. Packaging has been essential as this is the first and only chance many brands have to make an impression! Hence, Food sold online will have to look attractive beautiful and stand out compared to other brands.

4. Technology-enabled solutions

Food packaging comes embedded with printed QR codes, NFC chips. Smart Labels can be scanned using a smartphone to provide more information.

It tracks several parameters like pH, temperature, fermentation to ensure freshness, flavour, quality, and compliance with health standards.

5. Minimal Design 

It highlights the product’s value or benefits and does not overpower customers with graphics hence classy yet straightforward packaging designs will be in a boom in 2024.

Keeping the packaging design simple not only makes the Packaging look clean but also reduces the cost.

CONCLUSION

The role of packaging design plays a significant role in Australian countries because their products are niche-made and popularly popular for their fine quality. Developing trends in the food packaging industry are highly influenced by clean, smart, convenient, and sustainable solutions.

Best time to adopt these new trends for your brands and move ahead.

Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.