Australian Food Branding & Packaging Design – A Complete Guide

DesignerPeople Packaging Design September 2, 2020

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Popularly known as the country of" the Land Down Under" due to positioning in southern hemisphere makes our country more favourable for farming which includes sheep, poultry, fruits, vegetables, dairy and many more. Fine quality hand-made local wines, soft drinks and variety in beer makes us more globally known country. Food and beverage is a massive industry for the Australian economy, both its employment and financial contributions. The cultural and ethnic diversity of Australia is reflected in the food range available. Many speciality products have Asian, European and Middle Eastern influences and these attributes are on the packaging also. Vegan, Kosher, natural, halal and organic are catered for by food certifications and standards focused with exports to over 200 markets. World's leading food companies, including Unilever, Nestle Associated British Foods, DSM, Danisco, Parmalat, Mars, McCains, Simplot, and Hakubaku, have a presence in Australia, many of them for decades. Supermarket and grocery expenses sustain to be the main avenues for consumer purchasing in this market with around a share of 68% compared to dining out and other food-related costs. Aussies believe in quality products, and due to quality land and colossal space available, they produce a lot of crops. They are known in top 10 exports accounted for 81.6% of the overall value of its global shipments. Australia's population of 25.6 million people, it's total $272.4 billion in 2019 exported products translates to roughly $10,700 for every resident in the largest country in the Oceania continent.

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