BRAND ARCHITECTURE & CONSULTATION SERVICE

chaos is not the best business strategy

We understand that clear and intuitive brand architecture is a productive way to guard against chaos and unpredictability. An effective brand architecture brings various distinct offerings into focus which lets you better cross-promote and gain control over how consumers perceive your brand. Thoughtful and organised brand architecture can help tactical marketing decisions become more straightforward, fair and undivided.

Megha Malik | Co-founder & Brand Consultant

GET DONE WITH SELF CHECK

1. Who is your intended target audience?
2. Are there any sub-categories based on price point or target market?
3. Is your brand associated with any specific niche?
4. Are you planning to expand your business in the future?

BRANDED HOUSE

The corporation, all operating units and brands share the same name. Here the structure makes for a consistent experience, minimises confusion, and builds equity for the corporate brand.

HOUSE OF BRANDS

The corporation, operating brands and units do not share the same name. Corporate or parent brand remains silent, and the focus is on product brands, also known as a "house of brands".

HYBRID

The corporation, a few operating units and brands share the same name. Hybrid brand architecture is often more of an ad-hoc approach from mergers and acquisitions rather than a proactive brand strategy.

Brand Strategy

- Brand Purpose
- Brand Vision
- Brand Values
- Target Audience
- Market Analysis
- Brand Story
- Brand Personality
- Brand Voice
- Brand Positioning
- Brand Naming

Brand Design & Content

- Brand Logo Design
- Brand Identity
- Brand Guidelines
- Copywriting
- Stationery Design
- Corporate Identity
- Premium Business Card
- Corporate Profile
- Catalogue Design

Brand Marketing

-Website Design
- Space Branding
- Front and Backend Development
- Lead Generation
- Digital Marketing Management
- Promotional Material
- TV Production
- Radio Production
- Print Production
- Video Scripting and Production
- Social Marketing Campaigns
- Content Marketing
- Photography
- Out Door Media Marketing

DesignerPeople, your brand strategic partner

DesignerPeople analyse your corporation structure, and then we strategise systematic brand architecture. Want to Gain clarity and protect brand equity and stakeholder confidence? Discuss in detail with the branding agency how to build your brand architecture.

Frequently asked Question

A. Brand architecture is a structure that arranges brands, products and services to make people relate to a brand. It not only influences a customer but make them to promote the brand through word of mouth to their friends and families.

A. Brand architecture is a structure that arranges brands, products and services to make people relate to a brand. For example, we can refer to Google and its extensions.

A. Brand architecture is a structure that arranges brands, products and services to make people relate to a brand. It helps to recognised who you are as a brand and maintain the consistency internally. It helps in developing brand identity, development and design.

A. Focus on future. By adopting a dynamic perspective, you’ll set up grouping principles that gives strong brand architecture – one that can be extended when required.

A. Brand architecture in marketing is the formation of brands within a company’s entity. It is the way brands within a company’s portfolio are linked to, transformed from one another.

A. Brand architecture strategy is the logical form of all brands in the portfolio. Customers relate brands at different levels, so the brand architecture allows an organisation to create a brand portfolio that appeals to unique segments or needs states.