CHIPS BRAND & PACKAGING DESIGN, INDIA

Haldiram's Nagpur - Chips Packaging Design

Our next case study needs no introduction as they are giants in the Indian food industry.

With over 400 products from traditional namkeens to western snacks, they have Cookies, sharbat, papad, pickles and a lot more to satisfy Indian consumer taste buds. From buzzing food chains to packed food, they are leaders in their industry. It's a real example of Local Indian food with a global mindset.

Challenge

• DesignerPeople had to give life to old packaging to make it look Fresh.
• To maintain an effective transition of brand recognition and consumer association towards a brand when changing the packaging.
• To promote Brand strategy by balancing traditional and modern inclusive culture in packaging.

Solution

We indulged in vibrant and primary colours to make the packaging look new and maintain brand identity. To match the personality of product Halke Fulke, we depicted potato chips with wings. Ingredients made to look more prominent in pictorial form.

The photoshoot was conducted to get absolute clarity on the value proposition of the product offering as per regional taste and specifications.