111+ Logo Design for Inspiration Industry-wise

Last Updated on May 21, 2021 by DesignerPeople

There are times when we remember certain brands with their symbols only and not by brand names. Such as four rings together we recognize as Audi, the Maharaja from a distance is identified as Air India’s. Ever wondered why it is so? That’s because brands have carved their logo designing in our sub-conscious mind.

When we plan to build a brand, designing a logo might not seem on the top priority while it should be!

Today when each industry is having its specifications and benchmark, colours, graphics and fonts play a crucial role in today’s digital era. Logos are the initial requirement which a business or startup from any industry needs to distinguish it from the other competitors. It is the first thing someone will observe about your business or brand.

A logo is not only the face of a brand or particular company but a symbol of uniqueness which will describe the motive of the business. Identifying the right logo design through Logo Design Agency for a business is the initial step and getting an idea of the designs and graphics which are trendy, creative and productive is also essential to create the best logos for your specific businesses and industry.

Few inspirational Designed logos as per the type of industry and business:

 

1.PHOTOGRAPHY LOGO DESIGN

The industry of photography has taken a pace of growth, and today people are spending tons of money on photos from celebrations to candid. Here the first impression plays a crucial role in building the brand identity, and it can be done correctly by having the correct logo designed.

The logo design can say a lot about your expertise and artistic skills. It will help your potential customers understand your approach towards photography, get insight into your signature tricks and style.  Always conduct research of which field is photography is getting done if it is travelling, wedding, nature or anything else. The logo should convey the specific meaning, which should be a reflection of the brand story; this will connect customers emotionally.

Colours and font used should be depending upon their niche if nature-oriented use subtle colours close to nature if the wedding use vibrant and bright colours with the playful, energetic typeface. To maintain brand consistency, make sure colours are part of emotions hence use them aligning with web-pages and brand identity. Create a logo which can be image or word in such a way that it should not get distracted from photos. Make sure it is subtle and unobtrusive, and the logo should look eye-catchy on website.

2.SPORTS LOGO DESIGN

Designing a logo for any firm or individual have to convey the correct message and values of the company. Creating a sports logo is not different; the motive of designing logo here is to appeal to fans and the same time to inform what organization is all about. What do they do? Who are they? Why they are doing this is all combined into one understandable and creative logo.

Each symbol portrays its definite meaning such as if its animal then its characteristics are aligned with the athletic player nature. Sports logo tends to be a reflection of strength, active, energetic and focus oriented features. Everything that deals with motivation, passion, confidence and willpower should be associated with a sports logo.

Excellent logos are created by using symbols, such as shields, arrows, swords, and motivational human faces mostly of players themselves.

Red, white, blue are common combinations which are seen mostly in sports-oriented logos. Colours such as white, gold and green also go well with these logotypes as being versatile will make logo go a long way. The font style used is wide, bold, and thick avoid cursive and thin styles which will not sustain the value of logo personality. If designed logo with elements of the game, it becomes visually appealing, and brand recall rate is high. Such as if its IPL Cricket team make sure to include the aggression to win in design.

3.MEDICAL LOGO DESIGN

Healthcare is an industry which is not going anywhere, and hence the health-related businesses will need strong branding agency that inspires trust and faith. The perfect balance of authority, goodwill and warmth in the medical logo is more robust than it appears.

Hospital colour, theme, positioning, and logo directly connect to human physiological behaviour. Medanta, Apollo, Fortis hospital etc logos used colours such as blue, green and red are known for a sense of calmness, professionalism, reliability and trust. Shades such as orange, red are known for contributing feelings of warmth, optimism and happiness. Fonts should be readable and clear so that any age person can identify the brand logo. Depending upon the industry type, the icon should mention on the logo.  If a logo is for an institution or clinic is also predetermined before designing. Always take brand personality into account and analyze traits which brand wants to convey. The medical logo should be inviting, and while font, icon must go well together. The logo should be clean and clutter-free, which will communicate the value of brand productively.

Also Read: 75 Creative Logo Design For Inspiration

4.FOOD LOGO DESIGN

Food logo is a lot more than just being visually appealing, and it should be appealing from stomach, lifestyle and successfully develop cravings.  One should closely understand and study characteristics and realities of the food industry. Type of product, its values, target audience, category and its usage is having a lot to do while designing a food logo.

Iconic logos majorly preferred in the food industry; that’s because it will create temptation and will encourage consumption. Colours used are vibrant and bright while if food is organic or healthy, then the logo should consist of earthy and natural tones. The type of font will decide the personality of a brand if it is trendy, spicy, casual or fun. The brand logo, which establishes the brand story and ingredients are majorly in trend logos. Clean and minimalistic approach is followed by food logo importance is given to the space between all interacting elements. Different shape, size and colour have mixed emotions; logos with soft edges are considered to be more approachable. The reflection of the flavours, specific bold taste, such suitable colours used. Bold flavours will always need bold statements which can be accompanied by tagline or punchline. Food logos should appeal all the senses, thoughts and desires with illustrative images they are known to strategically useful.

Examples:  Haldiram is associated with Red colour as red is shade which is known to increase appetite, McDonald’s yellow colour is known for its happiness and cheerful nature.

5.FASHION LOGO DESIGN

Fashion logo should be able to capture the vibe and feel of the style visually. The logo personality should be a reflection of the brand, such as if its retro, masculine, feminine or kids. Depending upon the category of the brand lies the type of colours are imbibed feminine logos often prefer pastels, love embellishments, floral and hand-drawn fonts. There are classic logos which, on the other hand, are clean with sophisticated illustrations. Masculine Logos usually have a few things in the same: dark colour tones, capital lettering and bold designing.

Brands are not selling clothes they are selling lifestyles if your brand is sporty, exclusive, athletic or relaxed logo should transmit message towards the target group.

Brands which produce or sell handmade or crafted fashion pieces they like to show off their quality with their logo. To create a connection to the craft behind your brand by incorporating the tools of your trade-in your logo. Which style type, in particular, you can express with this type of logo entirely depends on the method you choose for the illustration, colours and fonts.

Examples: Femina is a fashion brand which is having specific female audience hence colour used is pink which is also a feminine subtle colour, Go Colours is a fashion apparel brand as its name says it is colourful with its logo.

6.FITNESS LOGO DESIGN

Fitness logo design is divided into various categories such as for fitness centre, yoga studio, fitness consultant and many more. Make sure fitness logo is communicating and evoking correct brand message by using exact colour, font and shape.

Dark and sober colours are not preferred for fitness logo if your brand is focusing on a healthy, fresh and balanced diet. People show their trust by associating with your brand, and this is possible with a strong brand story. A brand story is all about the origins of the philosophy of your brand or just your unique selling proposition.

Try to understand your target audience and design logo accordingly. Not all people entering into fitness are looking out for hardcore training; many of them will be interested in staying in shape. Make sure the brand logo is not limiting the future expansion of business or else again; the cost of rebranding will occur. In logo design, it’s efficient to incorporate an element that people can easily recognize, such as a gear or muscles if you’re in the fitness business. Not always it can be representing the simple icon with certain emotions attached.

Use colour combination which will stand out and make the brand look attractive. Fitness logo will represent the brand vision and associates your brand with a consumer tribe who want your services and products. A logo cannot be everything, but a great logo design will resonate specifically with your target customers.

Example: Logo colour of Gold gym is yellow which is associated with competency.

7.TRAVEL LOGO DESIGN

The logo is the face of the brand, and customers recognize your business from competitors. Developing a strong visual identity for your brand will help your business stand out in the travel industry.

Travel blogger, or private tour guide, photographer one should reflect personality in the design. Humans and character logos work well for travel-related business with only one point person who is usually the owner.

Various travel logo represents the travelling purpose or activity such as hiking, campaigning, or exploring. Travel logos can also focus on the journey and destination elements such as cars, boats, aero planes and many more or even travelling tools such as maps, a compass to highlight the location or logistic expertise.

Different images and colours will display mixed relevant emotions.  If a customer is scrolling through the Instagram page and he encounter pictures and seeing a professional logo as your profile pic and your contact details, he will encourage contacting you.

Colours in travel logo resonate with the travelling client’s red and orange are commonly known as warm shades while blue communicates reliability. Travel logo often features bold, sans-serif, lowercase typefaces to convey friendliness and trust.

Example: If you see tourism logo of state Kerala, you will see lot of green colour which is reflection of nature and mother earth.

Which industry you belong to? Plan logo according to your business and its relevance this will help to gain brand recall and build strong brand identity in the market.

Author: Priyanka Thakkar

Passionate, adventurous and my never-ending learning approach lead me towards the world of content writing after working years in core marketing profile. My experience of working in world-famous MNC motivated me to understand the niche requirement of strategic words to communicate correctly about brand message towards people. My zeal in an informal way of writing articles allows anyone to enrich their knowledge in the world of branding, packaging and digital marketing. Being an MBA in Marketing and HR, my excellence lies in framing marketing strategies as well as relationship building. Do connect me personally my LinkedIn & I love to share my expertise with you.