5 Tricks to Build Strong Brand Identity

Last Updated on May 21, 2021 by DesignerPeople

Just the way personal identity makes you unique and distinct compared to others, same way even brand has its unique characteristics which make them set apart from their competitors. Brand identity is more than the colour palette, logo, typeface, but it consists of all the elements that work together and generate an image which also shapes the company.

If any successful businessman is questioned about their secret to business success, the answer will always be “branding”. Building a brand identity is one of the essential ingredients for productive business development.

Brand identity is a collection of elements that a company creates to portray the right image and perception in the mind of consumers. Brand identity is not a brand image or brand building; both are different terms.

The brand-building creates awareness about the business using marketing strategies and campaigns with the motive creating a lasting image in the marketplace.

SIMPLES WAYS TO BUILD BRAND IDENTITY!

1.RESEARCH AUDIENCE, COMPETITION AND VALUE PROPOSITION

source: “e2msolutions.com/blog/research-target-audience-for-content-marketing/”

Like any other business, even here, the first step in building the brand identity is researching to gain meaningful insights.

It is no secret that each person needs, wants, liking is different. Hence one has to understand the consumers from a closer view. We cannot plan the same marketing and branding strategies for teens as designed for the age group. Understand the target group, its requirements and pain points are a vital role in creating brand identity.

SWOT analysis is the best way to track brand and its self reviewing where the brand will understand its strengths and weaknesses, and even the external environment study through this technique. Opportunities are available in market its threats elements in the industry or environment that may cause problems for your business.

The business also carries a unique personality with it by using the prominent typeface, colours and images will help to represent who the brand is? Enhance the visual representation with your tone of voice. If the brand is confident, mature, peppy or cheerful will represent brands distinct feature.

What brand is offering to its customers that others cannot play a vital role in building the brand identity? Make sure to be unique and provide value-added aspects over the competition.

2.Logo designing

Designing acts as a silent ambassador of the brand, and hence logo is a crucial part of this process. The logo design is the most recognizable part of the brand, and so its placement on all mediums from stationary identities to digital platform logos should be responsive. With all these elements branding should look cohesive.

Not only logo but also product packaging and the way services are presented matter a lot. Visually representing the business in everything will create consistency and help to create a familiarity with your end-users.

Example- The golden arch of McDonald’s is being used by the brand in the various exciting form to create the iconic’ which is today the most recognizable design all over the world.

Correct colour selection as per the personality of the brand is decided, such as a lot of brands use the blue colour in their logo as it presents trust and faith.

Type should be consistent as too much mixing of the handful of fonts can lead to confusion and frustration.

Wherever required flexibility is needed also needed to be aligned with the market, which is continually changing.

Also Read : Importance of Strong Brand Identity for your Business

3.Integrate language which is used to connect, advertise and use on social media

source: “localadvertisingjournal.com/social-media-advertising-the-future-of-advertising/”

Once the internal elements of the brand are taken care, and now the brand is ready to merge with the external community.

The best way to integrate the brand with the external world is through quality content. When a brand is online, the content is a solid point; every piece of content published will reflect and define your brand. Content acts as a salesperson, and your brand story makes brand exciting and exciting.

Include language that will match the personality of the brand, if brand identity is high-end, then use professional language and candid if conversational. Make sure to craft tone as per the brand personality and its voice.

People enjoy stories, and they love stories which are moving and are emotionally connecting. A strong brand identity should act as a strong foundation for building a strong relationship and designing ads, whether digital or traditional, is an efficient way of introducing your brand to the world.

When it comes to conversing directly with your customers and creating affinity for your brand, social media is best to do this job productively.

4.Know what to avoid

When building the brand identity, there are few aspects which should be avoided to create a strong brand identity. Points which should be avoided are as below:

(i) Don’t give mixed messages

Be consistent and ensure what message brand is planning to communicate so that words do not deviate from companies core values and mission.

(ii) Don’t copy competitors

Competitors are selling the same product, so it is always very tough to plan strategies which are not similar to them. Always try and add your twist to make your brand distinct.

(iii) Don’t lose the connection between online and offline

There are chances that print materials can look a little different compared to online presence but make sure colours, theme, type, the message should be consistent.

5.Monitor the brand to maintain the brand identity

Brand identity tracking is quiet a critical job, but the measuring is also essential because, without monitoring, it is very tough to know improvements and modifications required. Usage of Google Analytics, surveys, comments, social media discussions will monitor brand.

Creating a memorable and creative brand will require consistent use of type, images, colour, and language, but it’s worth it. When consumers instantly recognize who you are as a brand, and what you stand for is all based on a logo, where you’ve become more than just a name and a symbol.

CONCLUSION:

Brand building can easily ensure business by reaching the correct customers; this will lead boost in conversion rate and sales. Implementing above all tips and suggestions, one can easily guide the company towards the destination to success where the brand will be a global identity.

Author: Priyanka Thakkar

Passionate, adventurous and my never-ending learning approach lead me towards the world of content writing after working years in core marketing profile. My experience of working in world-famous MNC motivated me to understand the niche requirement of strategic words to communicate correctly about brand message towards people. My zeal in an informal way of writing articles allows anyone to enrich their knowledge in the world of branding, packaging and digital marketing. Being an MBA in Marketing and HR, my excellence lies in framing marketing strategies as well as relationship building. Do connect me personally my LinkedIn & I love to share my expertise with you.