Last Updated on December 18, 2024 by DesignerPeople
We all are familiar with the logo and its importance of designing a proper company logo which acts as the face of the brand. Depending upon the industry, the type of logo is decided if it is going to be letter mark, wordmark, pictorial logo or any other type. Even responsive logos are in trend due to improving technology and changing customer’s habits we have seen even logos to be evolving.
Digital technologies enrich innovations; motion design was one of the leading trends of 2019. Due to various platforms being dynamic, the role of the logo also becomes very crucial and important; hence, the static logo is no more in trend. If your company is going to invest in video content, then they will go ahead an extra mile.
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What are the animated logos?
In simple words, animated logos are the one who brings the brand into life through the addition of motion, sound and colour. If you are the one who is marketing and tech-savvy, planning to add spice to your brand, then the animated logo is one of the smart decisions to initiate. Level of animation can be from simple to complete short video presentation.
Everyone loves videos, and the reason is that they are not static. Motion excites us; our brain is wired to get attracted to anything which is moving. It can be ocean waves, dancing peacocks, blazing fires or any interesting moving objects.
TRENDS IN ANIMATED LOGOS:
1. ROTATING LOGO DESIGNS
As the name suggests rotating logos, each element is moving, and nothing is static. Usually, font style is bold and depending upon the brand emotions and personality; the font is playful, casual or mature in style.
In such a pattern, images are moving, and text can be constant, which will represent the overall brand story.
2. Morphing logo designs
Have you ever noticed the word Google swiftly turning into the microphone, a throbbing wavelength and jumping balls or small spheres and colourful “G” logo.
Example:
The animation in Rocket logo reflects an irregular piece falling to the ground and bouncing back to form a rocket shooting bubbles to disclose the complete logo designing. Rocket graph is a marketplace to get analytics and reports from the developers.
Business logos don’t need to be boring and dull if you observe LinkedIn, social media logo, they are full of life. They are creative as well as eye-catchy.
3. Hiding and revealing logo designs
We all love surprises and curiosity which is associated with the process be it a magic show, the climax of a thriller movie or game show. These types of logo generally take the centre of the stage and reveal the full name using simple motions.
4. Expanding logo designs
When designing a logo, it is essential to be sure it looks equally awe-inspiring in a small, congested space. As it will look somewhere with lots of negative space in logo design. Animation today has given the liberty for brands to expand and shrink their logos to any scale or dimension
5. Hand-drawn animated designs
Human-centric designs are very much in demand, and hand-drawn logos are known for emitting personalized, and human-oriented feel that can help a brand connect with its audience. Many designers are blending animation into hand-drawn logos and providing satisfactory outputs.
6. 3D Animated logo
Animations with 3D and 4D are shifting more to the mainstream, from movies to logo everyone loves visually experiencing the effect of animated logo.
Also Read : Inspiring Logo Designs for Different Types of Industries
ADVANTAGES OF AN ANIMATED LOGO WHICH BRING FOR A BUSINESS
As the trend of animated logo took its place, many small and big companies started approaching professional designing agencies. An animated logo is a modern and creative way which reflects a company character and transfer a specific message attracting clients. Animated logos act as competitive advantage rendering various benefits which n animated logo brings to the brand identity.
1. An original image
There are multiple brands in the same industry, and all companies try to add certain unique elements which are famous, and people can quickly identify them. Hence creates a lot of similarities, and the authenticity of the brand is lost in the process of making it look distinct.
To bring creative element and uniqueness to a logo, the designer can do the addition of some motion element in the logo. An animated logo initiates the imagination to go out of limit. Original graphics combined with different visual effects are creating a value proposition.
2. Higher brand awareness
When we compare static images with dynamic as well as with video content, videos are appreciated by customers. An effective animated logo connects emotionally with prospect clients and gains their attention at earliest. Animations life span can last to 10 seconds; hence, this increases the chances of memory retention compared to short glance at the static image.
3. Creates a unique identity
An animated logo connects emotionally with your ideal target audience by contributing to the overall story behind the brand. Colours and sound used in the logo will help to create its distinct personality and brand mood instantly. Capturing and keeping the attention of target customers is not at all an easy task. Hence with the animated logo, this problem is resolved and sustains your brand ahead of other competitors.
4. Adds consistency and evoke emotions
Logo aligns with various marketing and digital promotional activities which will enhance the consistency of the brand. People like unusual, out of the box and fresh ideas. An animated logo is the best solution for such audience who love surprises. Such animated logo can be a trigger for joy and excitement. The brand has to generate a vibe which is full of positive emotions, and there are high chances that the client will remember a brand which is rendering something pleasant.
5.Better storytelling
An animated logo is dynamic and can become a working part of a storytelling process. The nature of such business can be explained in details when it is animated logo compared to the static logo. It acts as a short and precise video telling the unique story of the brand. People connect fast emotionally with viewers when it displays in story format. Video sharing has done across the web, which means visibility is maximized.
Where can an animated logo be used?
1.Facebook page
2.Presentations
3.Company website
4.Promo videos
5.Twitter page
6.Instagram page
In order to work efficiently, one should consider below said points
- Before you start designing the animated logo ensure to analyze the company business goals and study the kind of personality brand carries.
- Conduct user research as logo animation should be oriented on the user’s preferences
- Plan to make users surprise
- Keep act short and on the point which should not go beyond 10 seconds
Conclusion
An animated logo is a systematic marketing strategy which lets you stand out among the competition. It can be used in many different platforms from website to social marketing campaigns. Animated logos are the best way to engage and entertain the users, which makes them appropriate in an era of short attention spans. What are you waiting for planning to get distinct and creative try out animation logos.
Author: Megha Malik
As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.
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