Creative Responsive Logo Design for Digital Branding

Last Updated on May 21, 2021 by DesignerPeople

When we think of the famous Adidas, probably the first thing which displays in your mind is its logo. Right! But are you thinking of the image of the full logo or the famous three strips with the word Adidas. Just strips? Maybe only name? Or the original trefoil logo? Fact is you could get flash any of them and instantly identify the brand from responsive logo design.

In a world where screens come in all sizes and shapes, adapting content according to the platform cannot just mean scaling up or down. Instead, we need logos that can make elegant and efficient use of any screen space.The logo is no more ‘one size fits all‘, as it’s said only one thing is constant, and that is “change”. Hence responsive logo design are introduced, which are shape-shifting logos that change in size, complexity and even the colour to adapt and accommodate to whatever they are placing.

When we view Facebook on desktop, it consists of the complete facebook logo, but when viewed on the apps on mobile, the logo consists of the single-letter word “f”.

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If you observe Google logo on the website, it reflects in six different colours, google apps logo is having “G” in four different colours.

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Traditionally altering logos was considered as taboo as people thought it might lead to brand identity crises. But we are into the modern world where adapting different elements of the logo as per relevancy will help in brand development.

FEW COMPANY RESPONSIVE LOGO DESIGN:

Below is how Walmart and Brandname utilized the idea of a responsive logo design for their combination-style logo

1.Walmart

2.Brandname

BEFORE YOU START RESPONSIVE LOGO DESIGNING:

• Conduct competitive analysis to gain a competitive advantage
• Identify your target audience and understand their needs
• Evaluate brand identity to ensure your logo captures brand promise and commitment.

Musts in Responsive Logo Design:

1.Simplicity in Designing

In the world where numerous messages are being delivered each day to our brain. We hardly remember any brands whose images or words are complicated and confusing. Hence adopt simplicity in your designing. A simple logo does not fulfil the trending forms of glows, illustrations, drop-shadows, colour gradients the elements that enhance the complexity of the logo. While focuses on aesthetic, replacing superfluous decoration with simple shades smooth lines and shapes.

2.Introduce Versatility 

Make sure designs are dynamic and stand the test of time. Logo available in minimized version must be versatile, good quality, legit and be compliant with the design. The brand should be able to enhance its popularity and awareness, maintaining brand identity and its uniqueness.

3.Abstract 

A lot of time the designing of logo is done by shedding a few elements; this makes logo responsive and straightforward. It will ensure smaller logos are more consistent and smart. Thus ensure the logo is clearly on smaller screens.

4.Ditching the Wordmarks

To increase users concentration on the content number of small devices, major websites prefer to avoid wordmarks and instead utilize a simple icon.

 

Also, Read Creative Logo Design For Inspiration

 

5.Verticle Stacking 

Stacking the logo vertically in many cases, can improve in creating a responsive logo design, along with sustaining brand identity. Such logo works excellently for more significant devices, and they need very less space on small screen devices. They easily display all the necessary elements of the logo within an adequate area which is available.

6.Incremental Reduction

Considerable changes in the logo with different resolutions can be very irritating and frustrating, and nobody likes to get associated with a brand which is not consistent with its elements.

Hence to handle this problem, various organizations choose the method of incremental reduction where small alterations are made in the logo when the browser window is narrowed down. Here different versions of the website lose different elements of detail and become more abstract gradually.

Make sure the logo is visually aesthetic and engaging on giant billboards and other platforms. Hence such productive services can be availed from best branding agency which is professionally expert.

HOW TO DESIGN RESPONSIVE LOGOS:

1.Develop 4 different versions at least from existing logo

2.Scale logo upside or down by adding or reducing the logo elements

3.Ensure to maintain consistency and not to lose its authenticity

4.Construct images which are abstract and smaller in sizes as per relevancy

5.Strategically plan repositioning and stacking of elements in the logo.

IMPORTANCE OF RESPONSIVE LOGO DESIGN:

Numerous businesses are going through a rebranding phase, and a lot of different logo options are in use on printed material. But have you thought of what about logos on the digital space? It is surprising that these days, designers are still showcasing new logo concepts on coffee mugs and t-shirts. But not showing how it will translate on the web.

After all, digital is at the forefront of your marketing strategy, hence adapting your logo to this space is a very essential step.

Logo with the nature of responsive designing is having huge advantages such as follows:

1. More mobile traffic
2. Improved SEO
3. Lower maintenance needs
4. Faster mobile development at lower expenses
5. Increase in conversion rates
6. User-friendly experience
7. Gain consistency

DesignerPeople is professional brand design agency who will not only design a logo for your brand but will ensure to create multiple variations of your brand logo. Their goal is to make your brand scalable, professional and able to keep up with current trends. We develop responsive logos for those who need them. We are happy to hear from you, consult and design responsive logos for your brand.

Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.