Brand Communication that Boosts Indian Business ROI: Tips & Strategies

Author : , DesignerPeople Blog October 19, 2023

Last Updated on July 17, 2024 by DesignerPeople

Every successful company in India requires a unique brand communication strategy in this era. Starting from creating compelling content about the brand to influencer marketing and spreading the word about your brand. You can create a professional brand communication strategy in limitless ways, and we will help you with that today! Let’s explore the benefits and other aspects of creating an effective brand communication strategy in 2023.

What is Brand Communication?

Brand communication revolves around strategies and tactics that help your brand gain more visibility on social media and other advertising platforms that can be later used to convince customers.

Hence, it must be unique. A standard brand communication strategy will not help your brand stand out. Every time a potential consumer interacts with your brand, you have the opportunity to personalise their experience through an interactive brand strategy.

Examples of some common brand communications include TV commercials, online ads, reviews, direct communication, social media, newsletters, billboards and more. These help to create a strong, cohesive and effective brand image within the audiences.

Key Strategies of Brand Communication that Connect with Right Audience

Brand Communication

Get Your Basics Right

Like any other branding strategy, this starts with defining your unique brand identity. Take some time to analyse how you want your brand to be perceived by the audiences. For example, brands selling Gen Z fashion will have a different communication strategy than luxury brands.

Analyse your brand position and look out for differentiating factors. Focus more on your brand highlights and unique points to help your brand identity shine within the audiences.

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Crafting Compelling Brand Messages

Your brand values hold the utmost importance in your brand communication strategy. Analyse your core brand values and what your brand stands for. Translate the same into compelling brand messages. Either way, it should be impactful, inspirational and authentic!

Next, personalise your brand messages according to your target audiences. Understand their interests, dislikes and demands to craft a compelling strategy.

For example, the recent ad of Ariel’s campaign in India shares how society considers washing laundry as a woman’s responsibility only. However, they redirected this idea by showing a father helping his daughter do the laundry and sharing the load with #TheLoadShare.

This went viral, and the sales of Ariel skyrocketed in no time as they focused more on understanding the needs and emotions of their target audiences and communicated a strong brand message accordingly.

Get humorous and diversify

Explore various communication channels such as social media, email newsletters, print media and more to influence customers from every arena. This multi-channel communication strategy can greatly improve your brand recall as your customers get more exposed to your brand, which increases the opportunities for sales even further.

Similarly, all of us spend most of our days glued to our screens. Impactful social media strategies are currently winning the game.

For example, Zomato has an incredible marketing team that is killing it on the internet! With humorous notifications and online ads, they have successfully grown their follower base over the years. Similarly, they are also killing it on social media by creating viral-worthy posts that engage with their audiences and spread their brand message!

Vent out the Emotions

It’s the year of storytelling, and you must harness it for the best results. Incorporate strategic storytelling, and rest assured, your audiences will pour the engagement on your brand!

Create impactful emotional connections through brand stories.

Pantaloons release a special Durga Puja campaign every year as an ad for the Pantaloons Festive Fashion. They captured the beauty of first love amidst one of the biggest festivals in India!

Metrics that Matter

The secret recipe of a successful brand communication strategy is consistent monitoring, evaluation and optimisation. Analyse all the essential brand KPIs using various tools and track the effectiveness of your strategy. Ensure that you keep implementing the strategies over time to improve the experience of your consumers every time!

Some Bizzare Old Indian Brand Communication that will make you wonder what they were thinking


Get your Brand communication Done Professionally. Here’s why:

Here are a few benefits that will boost your intention of creating a communication strategy for your brand design this year!

– Let the world know about your brand

Build the buzz around your brand through interactive brand communication strategies. As your brand gains more visibility, you will no longer need to worry about your sales funnel. More and more customers will always be on their way to your brand!

– Foster that Positivity

Starting from how the CEOs and employees work to the environmental impacts that your brand contributes to. Let your customers know everything about your brand via social channels. This will add more credibility and authority in the industry, attracting more customers.

– Guaranteed repeat sales

Give the best experience to your customers and watch them become loyal to your brand! Convey how your brand works and what it offers in a more realistic and authentic manner. Apart from attracting new customers, this will guarantee more repeat sales for your business!

– No more Contemplating for Customers and Companies

Customers nowadays rely on self-research more than ever. Authentic brand communication strategies build trust within both customers and company stakeholders. Having that unique factor in your strategy will help everyone easily trust your brand regarding the quality of products and services you offer.

– Boost market recognition

Why not let the world know about your brand and the Indian market? Your strategy can make your brand viral on a global scale and boost brand recognition quickly. Ultimately, you get an upper hand over other brands in the future!

Some of the International brand campaigns with engaging communication:

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Wrapping It Up

Never take your brand communication strategy lightly. Ultimately, your brand communication strategy will make the customers love or hate your brand in the future! Don’t do it all alone. Let DesignerPeople help you with creating a new strategy, and we will ensure that your customers love your brand globally!

Better brands start with meaningful conversations

Author: Anush Malik

anush-profile-blog

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.

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