ESSENTIAL OIL BRANDING & PACKAGING DESIGN, UAE / DUBAI

Ettara Essential Oil Bottle Packaging Design

In this era, as most people struggle with depression, sleep issues, anxiety, and similar other disorders, nature, in its truest essence, has some of the most potent remedies under the name of essential oils. 

Ettara is a budding brand in UAE that offers 100% natural essential oils to its consumers, which are pure, cruelty-free, and sustainable! Their products are carefully crafted with love, passion, and compassion serving various purposes like aromatherapy, beauty, daily care and healing.

The global market size of essential oils was USD 21.79 billion in 2022 and is predicted to multiply at a 7.9% CAGR. We have analysed every nook and corner of the industry and helped the Ettara brand establish and solidify its presence in the UAE and the global market by designing and refining its logo, packaging design and official website.

Challenges:

● The brand Ettara wanted to launch its range of products in the UAE market. Considering the number of brands competing against each other in the UAE, it was quite a challenge to make their products stand out among middle eastern audiences. 

● They aimed to be transparent with their consumers by including all the details about the brand and its products in their bottles. However, they were looking for a text-based design instead of conventional illustrations. This was a major challenge as the size of each bottle was extremely small to accommodate and highlight all the product benefits and details for the consumers.

Resolutions:

● When approaching their packaging designs, we incorporate a pure and authentic vibe into the design. Something that would radiate confidence, transparency and purity. We chose clean and sleek font options to create premium-looking designs that are both easy to read and luxurious.

● The base colour of the bottles was kept emerald green, the most prominent colour in the UAE / Dubai. This is a prime factor that helped the brand to stay relevant and shine in the new market. 

● We ensured that all the product information, such as the ingredients, was placed and highlighted in a vector form with an intricate choice of colours. This way, we could effectively bring the essence of the product to life through the text-based design without overpowering the other elements in the design, resulting in a pure, polished and luxurious look - Everything that the brand stands for!