Packaging Design: An Effective Sales Boost Tool

Last Updated on July 16, 2021 by DesignerPeople

When it comes to influencing consumer’s buying behavior, the importance of packaging cannot be undervalued. A good packaging always sells well while the best product cannot show sales growth without right packaging. Importance of product packaging is similar to the importance of presentation of a recipe.

If the presentation of food is not good, you will not tempt to eat it even if it tastes good. The same rule applies to product packaging. Packaging plays a vital role in playing with consumer psyche. An attractive packaging affects consumer perception about the quality of the product.

Products with good packaging aids can grow sales. Packaging was once considered as a part of “product” under marketing plan, but now many marketing scholars regard it as a separate “P.” What packaging rules influence consumer decision and increase sales? Read below to know in detail.

 

HOW PACKAGING ACTS AS SALES TOOL

When you visit any superstore or supermarket, you will see many varieties of products on the store’s shelves or the online platform. It is seen that out of 10, around seven will always pick a product based on its packaging design as consumers have adequate information to go besides the packaging unless they did prior research.

Many shopkeepers will choose a product with packaging that catches their eye because its packaging has caught their attention on the store shelf—highlighting the essentials of using your package design to help your product stand out from the competition. 

Consumers go through the label to make sure it’s the right product for them. The information place on packaging plays a vital role in customers’ decision-making processes. It will provide sufficient information and do so in an easily readable and understandable way.

Focus on displaying your brand logo along with other elements on your packaging as this will make them aware of your brand and be more likely to think and increase brand recall for future purchase.

The increasing digital craze around millennial online shopping is also a new trend where online packaging plays a crucial role in creating a lasting impression.

It is seen that around 39 per cent of online shoppers share a photo or video of a new product on the social media platform, and 60 per cent said they like it getting in a gift packed like a box instead of a traditional brown box.

Unboxing videos are taking over on the internet people enjoy watching them where 55 % of respondents say that the innovative video convinced them to purchase the product.  

 

PACKAGING ROLE ON CONSUMER BEHAVIOUR

The elements of packaging can attract customers, such as images, font, colours, print styles, and overall design can attract more buyers. That is why people sometimes end up purchasing a product that they have never thought of buying.

For example, products with bright colours, unique shaped containers, and distinctive written material get more attention than normal ones.Product packaging has an impact on shoppers’ emotions.

For example, a pregnant lady will attract to baby care product due to the headline that touches her heart, triggering the emotions of motherhood. Which can be “Give the best care to your Baby” or “The choice of the most caring mothers”.

Studies say red colour increases our heart rates and increase appetite; food and beverage companies use it in their logos and packaging.

Customers who purchase an expensive product without thinking about its price will trigger some hidden or pleasant emotions.

 

There are various components of emotion which contribute towards sales of product such as:

• Empathy
• Humour
• Brand story
• Create a sense of belongingness
• Images/graphics which are identified easily
• Admiration
• Positive vibes

The best package design is not with fancy aesthetics but evoked through specific associations and feelings towards customers; hence make sure you don’t skip to add emotional aspect.

 

NEW OPPORTUNITIES “DIGITALISATION”

Active, and intelligent packaging will add value that is particularly appealing to digital natives. Packaging with affinity will help evaluate the packaging on the attractiveness of the packaging, and a decision is made whether the product is recommended or not.

The higher the Internet usage, will lead to more emphasis is placed on high-quality product presentation. One can lead to the importance of packaging in online retailing in our blog.”

QR codes, AI, or augmented reality applications are the new possibility of addressing consumers via the packaging leading to the brand in both the physical and virtual world.

 

1. Simple and Clear Packaging Design:

Packaging design should not be so much complicated. It should be clear and simple enough to convey to consumers that “what the product is about, what does it do and why I should buy it.” The packaging design should show clarity about the brand, contents, specifications, and usage. Thus, a marketer must not design packaging that fails to describe the product regarding brand, usage, content, etc. Overall, packaging design should be clear and simple yet highly distinctive to catch customer attention and increase sales instantly.

2. Honesty in Packaging:

This simple packaging rule is most important. Your packaging design should depict your product what it is in actual. You will face a huge loss eventually if you mislead consumers by portraying product much better than it is actually through packaging design. You must be “authentic” and “real” in what you claim about your product. Honesty is no doubt the best policy in the world to grow sales in the long term.

3. An Attractive Logo and Color Combination:

One of the quick ways to grab customer attention and boost brand awareness is attractive logo and color combination. Not only shape and size of the logo is important, but its placement in packaging design is equally essential. The colors of product packaging set your product apart from your competitor’s products. Colors act as hidden messages which inspire target customers. For instance, using all bright colors would make your product packaging less attractive.

 

4. Shelf Impact

Even the best packaging design can lose its visibility when it is placed on the shelf with other products. Do a small test yourself by placing your product on a shelf surrounded by other products. How your product is looking? Is it distinctive enough to appeal customers? The more distinctive and unique it looks, the more it shows sales growth. Your product will make aninflectional shelf impact if the packaging stands out among others.

5. Functionality

Functionality and practicality are extremely important in product packaging which is directly linked to sales growth. An easy to use product container, box or bottle will give the consumers more practical reasons to buy your product. A consumer will be more inclined towards buying a milk bottle that opens up with ease. Make sure to consider “functionality” as a part of packaging design to boost sales.

CONCLUSION:

There are massive options when it comes to packaging design. Always make sure you consider your audience, brand, product type, industry and the functionality you need to help your packaging stand out increasing sales—successful packaging help to draw them in by promising a great experience with the product inside.

One way to make your packaging distinct from gaining a competitive advantage is with custom design as per the need and requirement. No doubt, personalised packaging can increase sales, and a uniquely shaped container ensures customers notice your product in the crowd of competitors.

One of the major secrets of how to stand up packaging leads to increase sales and develop packaging that allows your brand and elicits a positive response from customers.

With 18+ years of experience in vast industries and researching the feelings and ideas associated with various shapes and colours can help you choose packaging that will resonate with your customers.

DesignerPeople:

“DesignerPeople” is the best packaging design company and branding agency in India, Delhi. Our unique branding and packaging designs range from retail brands to health products which stand out on the shelf evidently. Our work speaks itself because creativity is what we believe in.

“DesignerPeople” take pride in having thousands of satisfied customers for over 17+ years of our existence. Apart from product packaging design, we also serve our customers in logo design, corporate identity design, custom printing, catalog design, stationery design and business card design.

We also provide services related to social media marketing, SEO, and web design & development.

 

Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.