SANITARY NAPKIN PACKAGING DESIGN, INDIA

Sanitary Pad Napkin Packaging Design Agency

Sanitary napkins today are no more dull, awkward and embarrassing products. It's just another hygiene product and not something which we should hide. Hygienic napkins being a feminine product colour, should be in pastels, pink, purple or blue, which symbolizes trust and a girly feel. Package designing should include delicate flowers, swirls, pearls, and butterflies representing females' independent, confident, peaceful and beautiful nature. DesignerPeople believe it is a product which should reach a mass audience, and hence infographic representation should give utmost importance, such as instructions on how to use and dispose of.

Since feminine hygiene products have been mass-produced, one of the priorities in their packaging design has been hiding the nature of the product inside the pack. So that women should not feel embarrassed when they purchase them. But over the years, package design strategy has changed; rather than looking like a generic hygiene item like toilet paper or toothpaste, sanitary napkins and tampons are more colourful and classy. A few innovative brands, such as CORA and Kotex, created boxes similar to jewellery kits for girls aged 10-12 to make them user-friendly.





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Sanitary Hygiene Products Packaging Design

The package design should be simple, elegant designs that feel more like an adult woman would use. With the emergence of bio-degradable sanitary napkins, which are from plant-based materials, packaging design should reflect its eco-friendly nature. The colours used should be closer to nature, mentioning the value proposition on the packaging.

DesignerPeople believe packaging design is how a brand can communicate with its audience; hence, a compelling tagline or punchline should be composed and mentioned on the packaging. The slogan should connect emotionally, such as “ab life jio khul ke”, “ab leakage ka koi tension nahi “.It is a way to inform your target group to stay tension free and independent.

sanit air sanitary napkin Packaging Design
sanit air sanitary napkin Packaging Design
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