105+ Ice Cream Packaging Design Ideas that Trigger Cravings

Last Updated on January 5, 2023 by DesignerPeople

No matter how full you are, there’s always room for ice cream in your tummy. But what is that one thing that slightly helps you to decide which scoop you want to devour? It’s the creative and eye-catching packaging wrapped around that creamy goodness.

Ice Cream packaging design doesn’t only make your product look good, and it also sells your brand’s story that everyone will be engaged with. Good ice cream packaging gives a visual treat to the eyes even before the customer tastes the product. Combining colourful illustrations with good packaging material is enough to convince the customer to get that extra scoop of delight.

Before directly jumping onto trending ice cream design ideas, let’s learn all the aspects of packaging design that can help you in your next design project.

Why Is The Design Of Ice Cream Packaging Important?

Consumers’ needs and preferences for ice creams are constantly changing. Manufacturers launch a range of new flavours to attract new potential customers to cater to this growing demand. Some prefer unique flavours, some go for high quality, while some health-conscious people want sugar-free and high-protein ice cream varieties.

From the ice cream factory to enabling it on the supermarket shelf or freezer at home safely, this frozen dessert has to travel a long journey. Therefore, ice cream packaging design is essential as it serves many purposes, from attracting consumers through eye-catchy visuals to protecting the product from external damage while transporting.

What Qualities Distinguish Good Ice Cream Packaging Design?

Various types of ice creams are available globally, such as ice cream rolls, ice cream sandwiches, ice cream cakes, etc. Each product should have a simple yet unique packaging design that gives it a creative outlook that makes you stand ahead in the row.

The ice cream packaging designed according to its target audience can be proved the deal breaker. For example, natural ice cream brands are known for their fresh flavours from organic fruits without adding preservatives. So, the package design as per the product type and natural flavours with health benefits mentioned on the cover will make the audience informed and happy.

While designing ice cream packaging, another important aspect is the packaging material. The packaging material reflects the quality of the product kept inside and also highlights your brand value. Make sure the packaging material complies with your brand’s story and vision. For example, your brand sells a story of natural and healthy products, which should be reflected in your packaging.

What Are The Important Elements Of Ice Cream Packaging Design?

Ice cream is the all-season favourite and versatile choice for all age groups and genders. So when it comes to making a tempting ice cream packaging design, you have to focus on some vital elements while designing a product. Let’s look at some ideas you can include in your ice cream package design.

• Packaging Color

The orange colour for the mango, brown for a chocolate bar, and purple for the raspberry-flavoured ice cream; do you see the difference? Colour is the first and most crucial element you should consider while designing ice cream packaging.

Suppose you are a brand whose entire range of products has the same colour and pattern. Then making a customised design with different colours for each product will make a massive difference in your branding. It helps the customer differentiate faster while looking for their favourite flavours from the list of available products.

• Packaging Text

It is the most ignored element while designing ice cream packaging. You must include two essential things while working on a text: the text’s legibility and the amount of text on the ice cream packaging design.

For example, if you buy an ice cream cone, you won’t pay a little attention to the text written on the packaging design. Therefore, using minimal text in your ice cream packaging design is advisable and efficiently uses that space.

• Factor of Visibility

There are thousands of brands available in the market that sell good ice cream with unique flavours. No one can directly differentiate the best brand by tasting it. The ice cream packaging design is the only differentiating factor if you want to stand out from the rest.

The ice cream packaging design will help you in creating a brand image. Therefore, it’s crucial to work keenly on the most powerful element, i.e. visibility. Work on all aspects of ice cream packaging, such as shape, size, safety, convenience to carry, etc., to make the product more attractive for the customers.

The Best Ice Cream Packaging For Your Brand: 5 Design Tips

The well-made and effective ice cream packaging can strengthen your brand as well as it can also encourage repeat consumers. Need help with how to do it? Let’s tell you some key elements to help create compelling, appealing, and marketable packaging for your business.

• Make Smart Color Selections

As discussed above, the packaging colour of the product can make a huge difference in how the audience recognises your product. First, keep the consistent colour for every flavour of ice cream and match the colour of the packaging with its flavour. For example, use pink colour for strawberry and white for vanilla. It will create a united and consistent image to distinguish between available products.

You can also select a unique pattern instead of a solid colour to help you stand apart from other brands’ packaging. If you are new to the business and need help to afford the different product designs, then similar packaging for every product will be the best choice for your business.

• Choose a Typeface That Reflects Your Brand

Like colours, fonts used on packaging can significantly impact your branding. Use your fonts wisely and according to your brand’s values. For example, if you are a small business selling homemade ice cream, you can use hand-written texts that feel artistic.

A typeface is a minor design feature but plays an essential role in your package design. If you sell traditional, old-fashioned products, then go for classic-style fonts. Similarly, a sans-serif typeface will give your product a sleek and modern look.

• Pay Attention to Visibility, Especially From Bystanders

When your product is on the supermarket’s shelf or any stall, it’s your most precious advertising tool. Customers need to take your product in hand and buy it. Most of the sale will be through bystanders who spot your ice cream products on a store shelf.

So, excellent visibility by using powerful fonts, high-contrast colours, and other unique design elements will help you attract new customers. Ice cream packaging design is your prime marketing tool, so use it wisely. Make sure your typefaces are readable from a close distance and from afar.

• Maintain Consistency With Your Current Branding

Are you an already-established ice cream brand? If yes, then there’s no point in starting from scratch again. It will be a total waste of time and valuable assets. You market your strengths while keeping your brand in mind.

Your current customers already know your tasty treats, so why lose them by giving them a different look they can’t even recognise anymore? So, consistency will help you strengthen your brand among your existing customers.

• Maintain Simplicity

Are all these suggestions making you confused? If so, then focus on making your packaging design simple. Only use the most essential and unique features on your packaging with a simple design to make your product more appealing.

You can also use a simple tagline or minimal description to differentiate you from other brands instead of overloading the packaging with extended information. You can put extra details on the back to keep your customers from the core message on the front of your packaging.

Explore These Delectable & Innovative Ice Cream Packaging Designs

If you want inspiration before designing the ice cream packaging for your business, go through these most delectable and innovative designs.

Conclusion

No one can say no to this delightful and dreamy dessert called Ice Cream. Therefore, businesses must create an ice cream packaging design that visually attracts customers so they can’t deny their craving to buy your delicious product. Need to learn how to design creative ice cream packaging designs? We have done some work to help you. Go through DesignerPeople’s unique and creative ice cream packaging designs to ensure a heavenly customer experience.

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Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.