5 Catalog Design Trends to Use in 2019

Last Updated on July 2, 2019 by DesignerPeople

What has been modern for the past few years may look entirely outdated now. Catalogs have undergone a shift to align more with 21st -century designs and trends. Catalogs Designs come and fade away each year but 2018 has brought something memorable to make it stand out.

A Brand needs marketing to build an identity. Catalogs are one of most effective marketing tool which provides essential information about the product and helps your brand in getting popular. 70% of shoppers agree that the catalog stimulates online purchase approximately twice as much web page browsing.

The Catalog is always preferred by the customers because:-

A.) It is cost effective than mobile apps and websites.

B.) It grabs customer’s attention on all the elements.

C.) It promotes a business’s brand by distributing them to stores.

D.) It keeps customers attention to the product they want to buy and doesn’t distract them.

E.) It is tangible and hard to dismiss.

Thousands of marketers are out there facing the challenge to make their catalog impressive enough to stand it out and draw the attention of their respective customers. So they have developed some new ways of using their old material like colors, designs, etc.

Designing Effects of 2018 to Make Your Catalog Make Purchases:-

1.) A wide variety of typography

Many designers have customized their way of typography. They do not stop to a particular typeface and are using a mix of it. They are using bold font for the cover and different fonts for heading, sub-heading, and body. They have started using colorful fonts also. The color contrast between different fonts makes it look more attractive to the customers.

2.) Use of Vibrant Colors

Color is the most effective and powerful tool in designer’s toolkit. Colors play with people’s emotions, they set their mood and using dull colors will make the catalog look so boring whereas vibrant colors pulses with energy, so designers have experimented with the colors. They use vibrant colors to make people focus their attention on the important elements.

3.) Authentic Photography

Photography needs to be authentic these days. People nowadays are not into properly arranged things, proper lightning photographs but they are more into the messier one with imperfect lights, emotions, uneven objects, action, and fun. These types of photographs connect with the people immediately. They look more real by capturing the natural moment and it feels more authentic.

4.) Double Exposure

This funky trend becomes the new classic. One picture on the other creates an impressive and magical look. This ability to use more than one image in a single design tells the deeper story about the subject and sometimes amazes the mind.

5.) 3-Dimensional Design

The 3-dimensional design is a new trend. Vibrant colors are used it 3D to give the feeling of depth in the design. It gives real look to the fictional characters for an interactive purpose. These type of catalogs looks like an art object.

Catalogs are perceived as a trusted source for information by the customers. It’s a key tool for them to get detailed information about the product. It holds great potential as a marketing tool. It helps to grow and acquire a large customer base and boosts the direct mail orders.

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Thank you for visiting my blog! I’m a Brand Consultant and Speaker. I run an award-winning design agency in Delhi NCR. Originally I am from Dehradun City, Education Hub of India, I came to Delhi after leaving a career in finance, during which i worked for many auditing firms.

My blogs about brands, packaging, and recommendations have been featured on Printweek Magazine, Pop Magazine, guest blogs and other branding publications.