MEXICAN CHOCOLATE BRAND LOGO AND WRAPPER DESIGN

Cocao Mexican Chocolates Packaging Design

Forrest Gump once said, "Life is like a box of chocolates". Yeah, it's true; we all are fond of chocolates and always love to get such chocolate boxes as surprise gifts. Cocao es un Placer is a premium chocolate brand curated by professional chocolatiers passionate about one thing, i.e. producing premium chocolate made of high-quality Cocao.

They are committed to providing the purest chocolates to their audience, making the brand focus on the highest form of purity in their products. As a group already exists in the international market, the team understands the importance of branding and attractive packaging to pitch success in the market.

Mr Yonatan, the founder, approached DesignerPeople through the website after analysing our branding journey. We connected with him and started with the chocolate packaging design; the relationship and success also led us to develop their new products in other segments.

Challenge

• As the products are introduced in the international market, especially in the Mexico region, DesignerPeople brainstorm designs that meet their target audience.
• Choosing the perfect colour tone that elevates the product identity resulted from extended research.
• Positioning the logo and USPs in the forehead of the packaging was a task as it had to place without losing the enchantress of the design.
• To introduce a contemporary touch in packaging design as it helps in brand recognition and shelf lives.
• The visual language of the products varied according to the amount of Cocao; choosing the perfect colour variations took a lot of work.

Solution

Being an artisanal and premium chocolate brand catering to a niche segment, we express the brand elements that appeal to their targeted market.

The wave circle illustrations and colour patches became the leading brand elements of Cocao across all packaging materials and collaterals.
Gradients highly accentuate the brand appeal to enhance the premiumness and add dimensions to brand visuals.

Using the elegant font and shaping the USPs in the proper placement changed the face of the packaging.

We have also placed the brand logo sharp and precise and the art of Cocao, making it more appealing and helping in brand communication.