Why Packaging Design Increasingly Important in Australia

Last Updated on December 30, 2021 by DesignerPeople

I desire to start this blog with the famous saying, “What’s on the inside that counts”? But do you think is it applicable to packages? It’s the reality that consumers don’t go for a second thought to the boxes, pouches, or containers with an attractive and catchy design.

From research, around 95 per cent of new products in Australia fails to sustain in the market every year. To be frank, the reason is simple: In this competitive busy world, people don’t have the time or spirit to calculate the products’ pros and cons in their shopping basket; thus, they use an alternate method to make their decision – i.e. your product packaging design.

As an product manufacturer in Australia, I believe you clearly understand how packaging design strategies vary from place and time. For example, packaging design in Sydney is different from other states like Melbourne, Brisbane, Perth, Hobart, etc.

Tiffany & Co. – one of the famous luxury jewellery brands in the world. But aussie’s have a unique attraction to their iconic egg blue box, and they give special attention to their packaging than the jewellery itself.

It is the nature of Aussies; they always explore and concerned about the design and arts, which can be even noticed in their history or tradition.

Thus, many bigger brands give special attention to their products for their packaging design in Australia.

Now let’s discuss how a packaging design acts as a silent salesman in purchasing your product:

Packaging Design Become a dedicated Salesman

Have you ever seen a silent salesman – Are you hearing this phrase for the first time? But I’m sure you might have experienced the presence of a dedicated silent salesman in many times of your purchasing.

When you go to a typical store or a big supermarket, there will always be a sales team to help you out. Such sales members help you get to the right segment and suitable products. However, you forget one more member of that sales team most of the time. Though they are intangible, don’t have any role in any significant sales decisions, and have no input, they always stand silent. Yeah, that’s the product packaging.

Also Read: What is Design Agency & Why Every Australian Business Needs an Agency

The sales team can influence you by comparing products on the phone. But, they have a limitation to compare products at stores on their shelves. Here, your silent, dedicated salesmen impact you and take your steps into action. (source)

However, in the current scenario, people are least interested in going to stores and purchasing products physically. Customers are very convenient in the online buying behaviour; they don’t want to go through all these noises and get the right brand for them. So, your product packaging design requires constituting for your product and doing this efficiently.

Now let’s have a short glimpse on how the silent salesman brings revenue to your brand

1. In the Shops:

It will really help make your product stand out from competitors.

2. Visual Recognition:

Having an attractive packaging design helps increase the visual recognition of your products.

3. Advantage of Shape:

Implementing attractive shapes in packaging makes your product unique and catchy from competitors.

Importance of Creative Packaging in Supermarkets

• Coca-Cola’s red and dynamic collateral ribbon is the centre in every corner of the globe.
• Pringles apprehend their crisps with its tub-shaped packaging.
• Purple is the identity of Cadbury chocolate, and they have trademarked the particular colour.

Unless you enter the supermarket focused on one brand only, your product selection will depend majorly on price and how you record the information on the packaging.

A well-designed packaging design will captivate a customer to purchase one brand’s product over another. The design must convey the essential information and salient points that will acquire the product into (the shopper’s) cart.

“According to David Francis, a creative director, to make a product successful, your product should be something that can attract the customer’s attention within a short span of time”. As we know, a consumer only takes 6 to 7 seconds to decide and purchase a product.

In short, the whole point of packaging is to ensure what the product is like. Thus, your package design has to convey all the major pros of the product in a short time window.

Packaging Design Inspiration for Australian Brands

With new inventions and strategies, the packaging design trends of Australian brands are also changing with time. You might come across designs that make you crazy at the initial impression. But, you need to understand the concept and theme behind every packaging design. It will lead your product that quickly scrutinizes as “commercial” and to packaging that relishes art.

However, the aim is not to replace the conventional in-store experience but to provide customers with greater exposure to the different packaging updates. Moreover, it’s all about generating a fresh, more enhancing brand experience through distinct packaging design trends.

Check out some inspirational packaging design trends for brands in Australia

 

 

 

 

 

 

 

Conclusion

Packaging always has unlimited options. I firmly believe you have gone through many design ideas, and you must have noticed that each of them is entirely different from others in one or another form. It’s all about creativity and fascination. With progress in technology, the packaging is always flexible.

Implementing different configurations or strategies allows your Australian brand to add unique value and personality to your brand, thus helping in developing an essential element, i.e. customer value.

Giving additional features to your packaging always adds practicality for the customer. Executing such conveniences provides your business with the chance to create an effective user experience, which in turn provides your product with a practical marketing value. Finally, it will lead to distinct brand loyalty.

With this blog, you might get clarity about the importance of packaging design in Australian brands. If you need more guidance, you can visit us or swipe a call anytime. We, DesignerPeople, are always there to assist and make you develop a strong identity for your brand through an effective packaging design.

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.