Free vector art download of Narendra Modi – The Brand Icon

Last Updated on July 23, 2019 by DesignerPeople

(All images in this article are created by our expert design team and can be downloaded FOR FREE in vector format / high resolution for promotional purposes – easily printable on T-Shirts, Mugs, Posters and various Promotional Products)

The classic story of the rise of a Street Peddler (read chai wala) to World Leader.

Where else would you find such realistic parallels to dream-come-true stories but in our very own “Bollywood-ridden” Swades where creativity and brand building abound?  It boggles the mind to think about how the efficacy of accurate marketing and brand campaigns can make or break a “product”.

(Free download Modi vector image)

Narendra Modi or NaMo as he’s fondly called by all those who believe in him and by many who are waiting with bated breath for him to make a mistake, is a classic case of excellent brand building.  A nail-on-the-head successful effort by a group of determined and dedicated professionals whose job it is to sell the product.  And have they done it well or what?!

The teams of media and advertising experts behind Modi who have effectively packaged this larger-than-life leader have earned their rewards just by the cascading Modi following that seems to be growing by the hour, not just within the country but abroad too.

So much so, that a couple of surveys by the Businessworld magazine on “Mood of the nation” and “Corporate India” have thrown up some fascinating figures.  69% of India has actually said that they think NaMo is the “best ever Prime Minister” – Most Notable Politician of Bharatiya Janta Party (BJP).  This figure surges to 79% in corporate India where corporate leaders have given an even bigger vote of confidence.

Brand Modi has been designed, planned, packaged and promoted – all to make sure that nobody blinks an eyelid when the Prime Minister of India is being talked about.  This is easily a never-done-before promotion campaign in India and an  awesomely well-thought out and well planned marketing strategy.

But did it just cross your mind that a brand can’t be successful unless it delivers – consistently?  That’s exactly where his design and packaging team has turned the tables on all branding rules.  For a “product” where delivery and benefits can be argued about, Brand Modi has been established and for now seems like it’s there to stay!  The figures tell a story that proves his media and promotion teams have actually converted customers.  The Businessworld survey additionally found that a mind-boggling 80% of India expects Modi to return to power in the 2019 Parliamentary Elections!

NaMo has captured the market and 62% of India are already convinced that the Modi Government is on the road to fulfilling its promises while 76% think his Government’s performance has been “good” (Businessworld survey).

The journey from Hindu Nationalist/ right-wing radical to India’s most popular Prime Minister with foreign born Indian origin follower’s in almost every country of the world, has been unprecedented to say the least and a brilliant marketing coup to be honest.

Enviously positioned as the herald of economic growth and development it seems this has been an exceptional case of an Indian politician efficiently exploiting media to his and his party’s advantage creating a networking effect around him.  He’s captured every advertising medium possible. Definitely a case in point of an excellent sales pitch by far.(Free download Modi vector image)

(Free download Modi vector image)

(Free download Modi vector image)

The “old wine in new bottle” strategy has actually got people enjoying the wine!  Better packaging and credible promise of benefits have done the trick.

The big learning?  Knowing your audience, choosing the right weapons for promotion, listening to your customers, making sure you’re using the right language and choosing your media channels well – that’s what got India eating right out of NaMos hands.

In short, every product needs a well thought out professional design and marketing approach to take off.  Don’t lose time, rope in yours now!

(Don’t forget to download vector format / high resolution images  from this article for your promotion purposes absolutely FREE OF COST!  You won’t find them anywhere else.)