Amazon India Product Listings: How to Setup E-Commerce Product Listing

Last Updated on December 6, 2022 by DesignerPeople

When we hear the word “Amazon” the first thing which comes to our mind is shopping; infact it is such a platform where you can get almost everything as their logo says from A to z.

Ecommerce is a very vast market which is growing day by day massively with ample of opportunities to offer. Crores of customers visit Amazon.in, which is Indian most visited shopping platform.

100% pin codes that are serviceable in Indian can be received with Amazon orders. It has 3 lakh plus Amazon sellers imagine getting access to millions of customers the moment you make your product live on Amazon platform.

Amazon sells three billion-plus products; that is the kind of power the platform has today. These are few reasons which ensure it as being the best medium to start your business on it.

As long as you are intelligent enough and know exactly how things work, selling on Amazon can be very profitable.

If you are looking to set up a full-fledged business or a side income for your family, becoming a seller on Amazon is one of the best ways to make it happen. Hence this article will give align you step by step guide on how to sell on Amazon India so that you are ready to start your journey as an individual seller on Amazon today.

Prepare Before Listing on Amazon

As it always said, the best plan and preparations lead to winning half of the battle. Hence make sure when you plan to do your product Amazon listing ensure you are aligned with all the required information in advance so that it will be quite an easy road for you.

The main thing is first when learning how to sell on Amazon; you’ll need an Amazon Seller Central account.

1. UPC Code

It is a universal product code which is which acts as a product identifier. Amazon is having so many millions of different products with different variations for each product line.

Like in any other store, each product sold on Amazon has its unique product code (UPC) to help buyers and sellers quickly identify and catalogue each product.

To be started on Amazon, a UPC should be GS1 compliant as known as one of the established sites to purchase UPCs is GS11 which is recommended by Amazon.

2. Professional Product Photoshot or 3D Renders Images

60% of consumers base their purchasing choices on photographs when buying online. When selling a product on Amazon, the product photography is not only important for grabbing

your customers’ interest but, also affects your conversion rates hence make sure images are clear and is having at least of 1000 pixels on the short side.

85% of the image should be placed on a white background which is plain while at least 4 photos are used for each product listing.

3. Product Weight Information 

It is essential to know your product key line dimensions and its weight. If you are not aware of correct dimensions information, you can refer already existing similar products on Amazon which will give you some idea.

Always do a competitors analysis before finalizing all which will give you overall tips and various ideas.

4. SEO 

Know your target keywords and its long-tail keywords in your product listing, which is a potential buyer and will search for when looking to make a purchase.

There are various online tools which will help you to identify your keywords such as Amazon autosuggest Use as many keywords in your listing as possible, without repeating, to super-size your SEO.

5. Category

Now you think about the product category in which you are going to sell your product.

To get the best results, you will require listing your product in the same category as similar products which are best-sellers.

Ensure you need to be more careful and smart if you are selling on Amazon gated categories.

Also Read: Social Media Marketing (Digital Marketing) for Indian businesses: Complete Guide

Elements Required for Amazon Product Listings

1. 3D Render Image or Professional Product shoot

Product photos will allow the customers to feel the emotion and visualize a product with its physical environment. Pictures can help convey the shape, size, shape, dimensions, and quality of a product.

Typically, the 4-5 large, high-quality photos, with the initial product image against the white background. Brands should ensure high-quality, saved-for-web product photos to make sure listings render correctly on mobile apps and other non-desktop platforms.

2. Product Title

It is the first thing which attracts customers hence the most crucial part of the listing product. It should be under 200 characters, short and precise, including essential features and details.

Some general best practices are: 

Brand name 

Unite size 

Colours 

Keywords 

Weight 

3. Product Description

59% of customers read the product description before purchasing on Amazon. The product description gives brands ample space to dig deep on the key features that make a product stand out.

Each type of product depending upon its industry will have its unique traits which should reflect on its packaging design.  Such as for Food nutritional values, ingredients matter, Electronic products technical specifications and cosmetic will include its values and ingredients many more like these should be focussed and displayed effectively.

4. Product Features

Ensure you mention and show your entire product USP because that is what is going to add competitive advantage over other brands.

If your product is giving additional value to customers, communicate that through visuals or brand messaging.

5. Product Ratings and review 

Amazon encourages buyers to review and rating of the products they like and dislike to efficiently help customers and keep informed decisions about the products they are planning to purchase. To ensure that customers reviews remain helpful, sellers must follow and understand all the Customer product reviews policies.

6. Packaging

Although you may show packaging in your photography, Amazon’s rules state that only packaging about the product and which is included in the sale of the product may be shown in your photographs.

7. Country of Origin

Amazon India has come up with a new decision were made it compulsory for sellers on its platform to ensure disclosing the ‘country of origin’ of new and existing product listings by 10th August 2020. As per Amazon’s communication, ensure that the information added by you is accurate and stay updated, as you will be solely responsible for ensuring accuracy. Failure to do so may lead to enforcement action.

Looking at present pandemic situation world wide lot of countries are, and few are planning to boycott made in china products which lead India to initiate their Atma nirbhar Bharat Abhiyan which is encouraging made in India products. Hence customers will now specifically have a look at origin which can be Made in Taiwan, Made in India, Made in China etc.

How to Start Up Your Amazon Product Listing

Here you can go through the easy steps of setting up your starting Amazon product listing. Although every product and its features are unique and may require additional fields on Amazon, this step-by-step will cover all of the basics.

Step 1: Log in to seller central account 

First of all, log into Amazon seller central account, there will be a category of inventory clicks that and go to add a product.

Here you can add whatever the products you have in your kitty, but if this is your first time to enter here, then you have to follow some spread sheet instructions.

Step 2: On Add product option you will find three types of methods which you need to select as per the need and your product stage.

i) Add product which already exists on Amazon 

ii) If new product then click on new product listing option which is below the search box

iii)  If you want to list multiple products at once, you go ahead with bulk upload option which is at the right of the screen.

Step 3: When you are new, then click on “create new product listing”, decide the correct category for your product for which you can either browse the categories or use the search option.

Step 4: Once you type your product on the search bar, there are many categories in one product, you have to be very keen and select its Niche section so that more effective results can be obtained.

Step 5: Now it’s all about data data data you need to fill in a lot of information about your product for its listing it can be as below and many more:

• Brand name
• Product name and features
• Manufacturing number and date
• Material type
• Colour and weight
• Shape
• Key Line Dimensions
• GTIN Exemption Reason
• Related Product ID and similar product ID type
• Shaft length
• Images
• Variation and offer details
• Descriptions
• Keywords

CONCLUSION

Achieve Revenue With a Carefully Crafted Product Amazon Listing

Creating a new Amazon listing requires investing productive time as it is a road to great opportunities. No like the standardized aspects of selling on Amazon, a listing is a space you can achieve competitive advantage over the competition, and customers can realize why they should prefer your products.

Make sure you get to choose the images and product information that you think will motivate buyers to make a purchase. Knowing the value, as it is a thoughtfully process to create a product listing. But if you still feel you are struggling to understand not to worry.

Connect DesignerPeople who have been doing this successfully from years for elite brands and start-ups. We ensure and analyse the process of buyers coming across and perceive your listing, and you can craft a product page that’s highly visible and attractive to customers.

Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.