Last Updated on February 10, 2022 by DesignerPeople
Rock, Kosher, Sea, Himalayan Pink Salt and Kala Namak Creative Packs
In every kitchen, there’s no ingredient more important than salt. There are different types of salts such as rock salt, kosher salt, sea salt, Himalayan pink salt, Kala-namak, Regular table salt and many more. Salt Packaging design is based on the type as each type is having its shade and based on it the colour, font and text are decided.
Most of the brands make sure that packaging is transparent as it will highlight the white product. Hence the colour white also displays the purity, trust and promise.
The images are shown as per the real product texture if it is finned ground, coarser-grained or moist chunky grains depending upon the salt variety the image is rendered, vegetables, hand sprinkling salt. Depending upon the brand positioning and personality, the salt packaging colour is decided. Such as if it’s organic then subtle colours are used and if its majorly retail oriented regular salt packaging’s then vibrant colours such as orange, blue, red, green, yellow are used. Vibrant colours are eye-catchy in retail and create a distinct identity among other products on shelves.
Content will include the mandatory display of information as per food guidelines are MRP, Net weight, how to use it instructions. The purity level, ingredients, nutritional values, brand story, organic benefits, if its powder or course, FSSAI, manufacturing place and date and expiry date. If your brand has a catchy tagline, then it connects emotionally more strongly with your target audience.
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Author: Megha Malik
As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.
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