CASE STUDY FOR SNACKS BRAND PACKAGING DESIGN, SINGAPORE

Zenko Snacks Packaging Pouch Design

Zenko Superfoods is based in Singapore and is inspired by a passion for adventure, exploration and discovery.

They decided to venture into Australia and New Zealand markets through a healthy snacking segment, focusing on sustaining our planet's natural beauty and cultural significance.

Their mission to contribute and support environmentally and local farming communities is appreciable. They are focusing on taking the local seed-to-snack practice of Bihar to a global level.

Their product list includes Popped seeds in salt and vinegar, Himalayan pink salt, cheese and herbs, coconut, cream and onion, Peri-Peri, and cinnamon caramel.

Challenge

• Creatively establish a base for the Australian and New Zealand market
• To highlight the value proposition of product offerings through package designing as it would be launched as healthy snacking.
• To portray the complete story of seed to snack through packaging design
• The brand was an establishment with Logo creation and stationery designing.
• Brand positioning and website designing

Solution

Since the product would be launched in Australia and New Zealand, DesignerPeople had to research competitive analysis. As a Brand strategy, we positioned the product in the Healthy snacking category and beautifully showed the complete process from water harvesting to popping using pitna on the website design.

Packaging Design, we showcased soft colours portraying the illustrative image format of water and lily. A scenic flow of the story is rendered on a package starting from the front and leading to the back of the pack.

DesignerPeople conducted a professional photo shoot to establish a strong brand identity.