SOLAR BRAND CASE STUDY

Solar Product Rebranding & Website Design

Family owner but very professionally managed business with over 95 years in the food industry. With a motto of bringing the best quality product for food processing, they incorporated the company in 1985.

​They make high-quality products in various categories, such as salad oils, culinary sauces, vinegar, preservatives, additives, jelly crystals, custard, cornflour, non-alcoholic beverages, baking essentials, spices and spices and herbs, soup powders, gourmet sugar and milkshake mixtures.

​In short, true market leaders in their niche segment.

Challenge

• New packaging for Solar's complete portfolio is a crucial marketing and communication tool for their business.
• Construct Brand Uniformity.
• To improve Brand Identity, by innovative packaging strategy for the entire product portfolio.
• To progressively shift brand image from wholesaling to retailing through Brand packaging communication.

Solution

They were into diversified categories; DesignerPeople had to conduct extensive research and do a competitive analysis of each product type, leading to attractive and updated packaging.

Packaging Design enhanced Solar products' shelf appeal by improving Brand identity among targets. Solar company's packaging redo bolsters sales by 30%.

Effective packaging resulted in a gain of 25% in "Sense of Acceptability" in the non-traditional market.