CASE STUDY FOR HEALTHY SNACKING BRAND LOGO AND POUCH DESIGN

Born Reborn Healthy Snacks Packaging Design

Mr Parag Gautam owner of brand approached us, who strongly believed food and fitness are fundamentals of every human being. We always hear food being basic essential, but they enriched us on how to present lifestyle has lead little attention towards health while it should be mandatory.

Their goal to create environmental goodness with good health, happiness and fun is what inspired us and made us connect with them immediately.

Born Reborn is an Indian based company founder vision is to bring healthy snacking part of our day to day life is commendable.

Challenge

• The competition level was high, a lot of brands in market were serving healthy snacks, but Born Reborn power-packed snacks were highly nutritious, and their wide variety was a challenge for us to portray to customers through designing.
• As the product range was including “extremely healthy ingredients such as Jowar, Ragi, Quinoa, oats which generally people assume to be bland and not very delicious, which is not true! To create such a designing which will develop mouth-watering emotion and customers are enforced to purchase was another challenging part.
• Wanted to communicate their brand message creatively and engaging manner.
• To make its distinct personality in retail stores as well as an online platform, this will make it stand out as a strong positioning statement in the healthy segment.

Solution

We utilised their tagline which says “Nirvana here” Nirvana means at-most satisfaction and rebirth hence we tried to justify that with an image of an abstract monk which is presenting a healthy and honest personality of the product.

Since the target audience was not only health-oriented, as we ensured the designing is tribal art which is a reflection of Indian roots. Their colourful and vibrant aura ensured to appeal to the all-age audience. Modern and Urban visual appeal was rendered on all variety of products.

Products had many health benefits such as not fried only roasted, 0% fat, no maida, high protein and fibre, and many more. Hence which needed attention was displayed on the front side of a packaging design which helped product to communicate its brand message effectively.

We rendered product images in such a way that they look healthy as well as tempting visually as per the colour of variant and chips the background contrast colour was planned and came up with beautiful looking designs.

The strategy behind this concept will help to gain competitive advantage and increase brand recall in modern trade chains and online platforms.