QSR BRAND DESIGN, MERRUT

SF Express Fast Food Space Branding & Digital Marketing

Passion for serving the best quality food in the market, SF Foods aims to establish a delicate food serving platform. In today's era where "Health" has become so crucial in every aspect, SF Food, a subsidiary of Shakumbhari Foods Pvt. Ltd., incorporated locally sourced quality ingredients to cultivate a food culture with a motto of "cook fresh, serve fresh."

They serve a wide range of food categories, based in Noida and now in multiple cities such as Greater Noida, Ghaziabad and Meerut. Their vision is to open about 50+ outlets in India by March 2020.

Challenge

• Generate a competitive advantage for the Brand in the existence of international players in the Food industry.
• Develop a Brand strategy to position the Brand with cook fresh, serve fresh.
• Creative Packaging Design.
• Revitalize brand identity.

Solution

DesignerPeople inculcated digital marketing activities with innovative and creative POSMs to create a website and social media pages on various mediums to create brand awareness. Research on competitive advantage leads to catchy and promising colours and fonts for designing creative space branding to improve brand awareness.

Through digital marketing campaigns, lead generation was witnessed for brand franchises. Brand Revitalization is done by collaborating with various marketing collaterals and productive photo shoots.