What is Trending in 2024 Normal Brochure or Die-cut Brochure?

Last Updated on December 1, 2023 by DesignerPeople

Trying to figure out between making normal brochures or Die-cut ones to market your business? It’s hard to decide, we understand. So here at DesignerPeople we are making customers understand why and when you need to go for die-cut catalogue design instead of the normal boring ones.

Table of Contents

First let us make you understand what a die- cut brochure is.

What?

A normal brochure in business marketing is an informative paper document which also can be advertised in Social Medias. Mostly they are made with paper that can be folded into a template, pamphlet or leaflet. These are for everyday marketing of products.
A Die-cut brochure is an interesting twist given to normal ordinary looking brochures. Where die-cuts cookie-cutter technology is used to create brochures that is completely unique. Die cuts are created with a sharp steel blade formed into a specific shape.

Resolution: Die-cut Brochures is the trend for 2019.

Why?

Because they are trendy, smart, innovative, eye catchy and has the ‘wow’ factor. They are no brainer and less time consuming to understand. They are perfect pieces of art with intricate designs, colors and puzzles. Which are sure to keep customers eyes glued until the message is well perceived. The messages in these brochures, and your brand name will reach the targeted audience faster. People will want to save them, share them with family at home and friends on social media. That means that a single die-cut brochure can create a big impact. Smart.

Besides, who does not want a little fun thing to read in their life to make life less boring? We all do, we are mammals. Colors, puzzles and die-cuts fascinate us. So, why not use it to our best to market our businesses? Moreover, designers predicts, these are going to more trendy in 2024 owing to its popularity and capability to draw crowd’s attention in 2024.

Tip: Make them extra innovative. Just original…..

How?

To remain the best in the market, follow recent trends. Do your research well. Target your audience. Be informative, specific to the point. Use good quotes and taglines. Be more adventurous and creative. Be wild, use colours, shapes liberally yet logically.

Conclusion: Be adventurous, be playful.

When?

When you want extra attention and your business to spread like fire in the social media. When your luxurious goods need an expensive and extensive marketing that will slow down others in the market and draw all the traffic only towards you.

Price: Invest a little more on a good die-cut designer, the reward is exponential.

8 REASONS TO INVEST IN DIE-CUT BROCHURES:

When we talk about investments, we usually are focusing on long term benefits, ROI, Impact on-brand images and many such aspects. Businessman today are more focusing on how they can keep customers engaged and excited with their product line. In 2024 each industry is saturated and hence has to gain a specific competitive advantage to sustain against competitors.

Marketing elements play a vital role today, not only communicate what is mentioning on it but also beyond that. Customers are smart today, and one cannot guaranty their retention level, so one has to be aware and ensure to be best in the market. If we talk about traditional brochures, they focused only on content while now die-cut brochures are focusing aggressively on designing and colours.

Why should we invest in die-cut brochures? Let’s understand,

1.Builds strong word of mouth

When we come across anything interesting on social media, we make sure to pass on to our relatives and friends. That’s because when people usually discover something unique or excited, they are naturally compelled to share it with others.

Same case works even in the business model, when someone in office discovers unique die-cut brochure, they will try to show off. They will display that brochure to their colleague and friends in and around the office. Hence creating active word of mouth and therefore builds brand recall in the minds of people.

2.Establishes brand identity

Brand identity has many elements such as logo, mission statement, brand strategy, fonts many more. Creating extraordinary die-cut shaped brochure also becomes part of your brand identity. When a customer comes across that particular shape of your marketing element, they will easily recognize your brand.

It allows strategic control over how your brand is perceives by allowing you as a brand to highlight certain parts of the design, which represents best about your company.

3.Visual image Impact

The colours, images and shapes play a vital role to create brand awareness. Die-cut brochures with exciting designs, colour combinations, pop-outs combined with content can help to make your brochure go viral.

The brochure has to be unique and creative to reach the window of consumers mind and appeal them.

4.Allows your marketing elements to stand out

Binders, presentation folders and many other marketing elements come in a wide range of size and shapes which are mostly having the same old pattern of shapes. If you consider shapes of various cars in India, the majority of all cars are having the same pattern of shapes. Suddenly one day if you come across unusual shape and size that will no doubt hold your attention.

So being creative in your marketing, materials will give you the upper hand over those who are still into ‘fill in the blanks’ designs. A unique shape and size command more considerable attention from your target group since its completely new and opposite to conventional pattern.

5.They are interactive

Remember in childhood, there were storybooks which would pop-out certain characters or designs out of stories. Those pop-outs were very appealing because images were popping out of books. Creating excitement and hunger to read the book again and again. That desire to play still exist in adulthood today, but there is no opportunity to cater to that feeling and excitement.

Die-cut designs will touch you emotionally and help to relive that childhood phase again. Brochures with die-cuts create a unique tactile element in your marketing media, which will leave a major impact on your audience. Inculcating textured stocks or coatings in tandem with brochure makes your media completely touchable. The feeling of touchable will create ‘sense of belongingness’ among the audience.

6.Versatile

Cutting technique for die-cut brochures pair well with each printing method which includes;

PMS link/ Four-colour process

Embossing /debossing

Foil stamping

One can design marketing collaterals using nothing but die-cuts.

Example- Instead of the imprint method, one can have areas die-cut from the front of your brochure using contrasting colour underneath to make design creative and unique.

7.Creates a positive brand image

Any company investing in die-cut brochures, it is also demonstrating that the brand is ready to invest in its product line. Allowing consumers or prospective customers to believe the brand is significant and hence, it’s investing in trending and creative elements.

For example, if we come across anything exciting and creative, we assume the company has invested huge and hence, the stability and value of the brand will increase.

8.Cost-effective compared to electronic and newspaper advertising

In today’s over-communicated society, bombarding with ample of advertisements, print or electronic media is observed. Exposure of a various number of messages brain is addressing, and not all signals are registered and processed by our brain. Few are registered, and many are discarding. So die-cut brochures are one time investments which brand invests but can last for a longer span. Customers prefer treasuring creative designs, and continuous exposure will help to recall the brand name. Investment in the advertisement will never ensure to increase your brand awareness, but die-cut brochures will help.

CONCLUSION :

To sustain the brand and gain a competitive edge over your competitors in the market, one has to give customers above regular stuff. One has been very efficient and when it comes to designing their brochure as its one of the essential aspect of branding element.

Systematic brand strategy and planning can do wonders and help to increase brand reorganization in the market. Go ahead and plan your customized die-cut brochures and leave long-lasting impressions on your customer base. For designing creative and eye-catchy brochures, you can contact DesignerPeople, a creative agency who believes in keeping a close eye on the upcoming trend.

Here are few examples of famous die-cut brochures that marketed their respective businesses to great height:

source:-in.pinterest.com

Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.

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