How Product Shape Design Influence Your Sales?

Last Updated on December 1, 2023 by DesignerPeople

Packaging is an integral part of the product – it is almost impossible today to find fast moving consumer goods products (FMCG), such as food, beverages, hygiene products or medications that are sold without packaging. As a very important tool for product presentation, packaging requires constant attention from the marketers, distributors and researchers. Product’s packaging communicates many things, from what the product can do for your customers to your company’s values. It is a helpful marketing tool through in-store advertising. Branded products are easily recognized, so attractive packaging helps consumers remember your product next time they are shopping. Taking into consideration complexity of consumer behavior and ever growing competition, it is necessary to adopt adequate changes in product packaging design and marketing to achieve positive market results.

Buying decisions are influenced by perception, motivation, learning and beliefs. Consumers use these factors to interact with their world, to recognize their feelings, gather and analyze information, formulate thoughts and opinions and take action. Therefore, the process in which consumers select, organize and interpret stimuli into a meaningful whole is called perception.

Role of Shape in Packaging

Different geometrical shapes existing in nature have always fascinated mathematicians, scientists, architects, engineers, chemists, and artists from centuries. The admiration for shapes has also influenced and evolved the era of packaging design. Research in the trade press suggests that a package’s shape is a critical way for a brand to differentiate itself because package design can affect consumers’ purchase decisions. Packaging design, packaging materials, and materials-related chemistry are some of the areas where you observe these fascinating shapes, which repeat themselves again and again.

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The packaging shape can be an important factor in the differentiation of products among the competition. Graphic design, material, colour and shape are the most important factors taken into consideration when judging a packaging. Influence of the packaging shape on the consumer’s perception is the least examined of factors mentioned, although it is considered as an important tool for product differentiation and promotion. Possibly due to investments required for development and implementation of original packaging shape

Authors who have dealt with packaging shape research determined that packaging shape is indeed a good way to identify and classify the products. It is suggesting perceptual categorization and it also generates inferences regarding other product attributes.

Let’s see some sample where shape has really influenced the packaging and had plays a crucial role in consumer decisions:

1. Depicting the real image

In the following picture packaging design is so creative. The real feel of the fruits emphasizes the freshness of the drinks. This creative packaging elicits the emotions, attitudes and buying behaviours. It surely will stand ahead from its competitors. And the design influences the minds of its customers and thus, provoking them to try what’s there inside.

2. Product Shape in accordance with name

Shape packaging design channelizes the perception of the product. Geometrically more complex shapes appear larger then geometrically simpler ones of equal height and size, which can be used for obtaining advantage. In the resulting packaging design you can identify and classify the products in accordance with its shape. The shape of below given packages will surely influence the inferences consumers make about the content of food such as taste and calorie estimation.

3. Transparency and Honesty

The resulting picture is structured in a way that is easy to open and close doors and large it makes it easy for consumers to use honey. Glass as a packaging material is selected so consumers can easily ensure the transparency of honey. The yellow and black glass packaging that is reminiscent of bees has been used. Product logo in order to create more coherence and relevance of black paint on glass has been designed into the product.

4. Innovative Structures

Innovative shapes call attention to a brand and are used by modern designers to enhance the functionality of the product. In order to make the most of packaging’s marketing potential, keep these design trends in mind, as you reflect your product in the packaging options. Younger consumers, in particular, appreciate packaging that speaks to their pace and values – including convenient packages that also acknowledge sustainability.

5. Product Shapes inspired by Real belongings

Creative unique ideas make the product feel unique and very special. Food safety and packaging integrity are especially important to modern shoppers, so putting products on display, in clear packages, enables shoppers to inspect goods before buying. You can speak volumes to a consumer without saying a word just by how you choose to present your product on or off the shelf. In the resulting image, the highly pigmented colours and abstract shapes are used to grab the consumer’s attention.

6. Enable your packaging to reveal the feel of your product Shape

If your packaging reveals the real feel of your product, then it surely supposed to influence the buyer’s psyche in such a way that it forces them to consciously or subconsciously choose the product from among its competitors. Shapes always add a flavour in your packaging. What speaks to the consumers most is certainly the packaging, which is the only thing that enables to distinct out a product from among a sea of other potential purchases.

Nowadays, different attractive shades, textures, holographic are used to make the design attractive and more readable. Even the customers are interested more at the back because are always appreciate if they found something new and money-spinning. For that reason, food producers and packaging designers will face the need for a new revolution to find new roads and keep on surprising consumers.

Some beautiful product shape design samples for your inspiration (Source:- Pinterest.com)