Innovative Cosmetic Label Design Trends 2019

Last Updated on August 4, 2021 by DesignerPeople

Skincare products have always been a point of attraction from good old days to today 2019. The skincare market is on the rise, analysts says, according to Allied Market Research’s skin care products market report, the global market for skincare products is forecasted to reach $179 billion by 2022.

Skincare is a susceptible topic which no girl can go wrong as its effects are terrifying. Hence primary motive of any skincare products will be its content, benefits and overall visible appeal.

Most of the skincare products seen in the form of bottles, jars, sachets and tubes. Its designing theme should reflect the target group, such as if the brand is targeting a mature or young group. Colours kept pretty pastels and soft, which communicate the brand message. Golden, bronze and silver are a reflection of luxurious, expensive and rich packaging types.

Packaging design can be inspired by nature, floral patterns, abstract and unique. Majority of cosmetic products deals with 3 layer packaging, outer packaging, inner packaging and product label packaging. All layers should be consistent with it is designing and brand communication.

If the packaging is eco-friendly and organic, then colours should be earthy, natural and tagline should speak for being eco-friendly. Info-graphics plays a very crucial role in cosmetic packaging design. Because it communicates relevant facts such as no animal testing, 100% natural, made from harvested herbs, which again adds to the emotional quotient of customers.

Unboxing is also an essential aspect try to create an unforgettable and memorable experience through packaging design. People love when they receive surprises, and we ensure your brand is full of excitement and fun when it comes to rendering this experience.

Men have also become more and more aware in terms of skincare products, colours for men oriented products are darker shades such as black, grey. They prefer informative and refined skincare labels over the traditional and medical types of packaging designs as they want to know more about product benefits and make a decision.

Go minimal designing in skincare products going minimal means limiting content on the packaging, creating visual language can enhance brand communication. Labels should have limited productive words and icons, and it won’t take customers long to go deep into designing.

Adults relate to drawing based designs because it conveys energy and reminds them of their childhood happy days; it creates a nostalgic feel. Doodles are often imaginative that describes the product wonderfully and interestingly and can bring the smile on the customer’s face.

Font should be clear and visible. Often a bold font is used to catch the customers attention, and a severe or creative message can ensure they continue checking out the product. This is particularly useful in skincare packaging and cosmetic packaging when there might be a lot of ingredients, but you want to get one main point across.

Adding a holographic foil effect to packaging brings flair to any product. An innovative packaging style creates depth through the changing colour. Impact of light to catch the customers eye.

Cosmetics design also showcases its actual product texture creatively through imagery form on the packaging, which enhances the drive to feel and experience it.

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Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.