Packaging Design Trends that last in 2023

Last Updated on November 29, 2023 by DesignerPeople

Starting from minimalist designs to using tranquil colour palettes for packaging designs. Now that we have finally reached the end of 2022, so much has changed over the years and will be very evident even in 2023 with respect to the outstanding packaging designs of various brands.

As buyers are on a rapid lookout for functional yet appealing packaging designs, brands must be aware of the upcoming packaging trends in 2023. Today, let’s dig deep into the top packaging design trends that are trending in 2023 across the world.

Also Read: Packaging Design Trends that last in 2024

Why are Indian Brands getting more serious about packaging design in 2023?

Packaging design is a pivotal element for Indian Businesses’ branding strategy. Since packaging design influences Indian consumers’ buying decisions, the best packaging design will help the brand stand out from the competition.

Here are some other reasons why Indian brands are giving so much importance to packaging designs this year:

Colour choice is an integral element in every successful brand packaging design. As India is a country of colours and every colour conveys different messages, choosing the right colours for a brand packaging design can quickly influence the buyers’ purchasing decisions.

High-quality packaging design is vital for a memorable unboxing experience. The more creativity you put into curating your packaging design, the more opportunities you have to attract an Indian audience and persuade them to purchase your products.

Your packaging design is an effective marketing tool as it can be a way to change how consumers perceive your products in the market. As an Indian brand owner, you can effectively promote your brands through strategic packaging designs.

Since your packaging design is the first thing your consumer sees on Indian retail shelves, it has the potential to establish a solid and memorable first impression. This way, you can improve your brand awareness and recognition in the market.

Leading 9 Packaging Design Trends to Look Out For 2023

Packaging designs have been a trending concept for ages, but the trends keep changing yearly. This year it’s all about being different yet making a strong impact in the minds of consumers with varied strategies. Let’s discuss this further.

• Bold Design

In 2023, brands will go all out with exquisite bold and prominent packaging designs. In the fast-paced world, consumers don’t have much time to spare, and bold typos are just the perfect choice to attract their eyes in split seconds and convince them to purchase the product right away! Bold designs are relatively easy to grasp and remember.

With bold font & designs, you can convey your brand message and the product’s highlights in split seconds, making it easier to earn more conversions for your business!

• Minimalism

Minimalist designs have always been a prevalent aesthetic and will have the same impact in the forthcoming years.

There is no advantage to overwhelming consumers with too many design elements and creating a cluster in your packaging design. Instead, choosing minimalist designs have a variety of advantages.

For starters, it portrays your brand as transparent and honest with consumers. Secondly, it makes your products organised and refined. It doesn’t confuse the consumers over the long list of various beneficial ingredients in your product! Instead, minimalist designs highlight only the top benefits that make your products distinct and the ultimate best choice on the shelf.

• Vocal for Local

It’s the year to choose localised designs over traditional ones. Regarding packaging, localised illustration, artwork, and texture designs are ideal for highlighting only the product benefits.

Localised packaging designs directly correlate with the product origin. This gives your product a unique individuality while differentiating it from the other mass-produced products in the market! Indian, European, Australian, Chinese and Japanese brands know the importance of traditional artwork. Such perceptions are usually based on a particular region, history, artwork, architecture, signs and other factors.

• Glory of the brand story

Packaging designs are no longer about the colour or the visual cues in 2023. It’s time to let your customers know about your brand and its story!

It’s time to include storytelling in your packaging designs. Communicate your brand’s journey and what it stands for to your consumers using your company logo, artwork and other design elements.

Brand storytelling in your packaging designs will help consumers connect emotionally with your brand and relate to it. Human brains are addicted to stories, and people remember for longer periods of time than any information.

• Interactivity

Interactive packaging is the future of packaging designs for brands. Using augmented reality, virtual reality, and QR codes, you can transform your packaging designs to a new level.

Such interactive components entice consumers to engage with the brand right from the product’s packaging. For example, adding QR codes to your packaging design that direct consumers to similar other products or even discount coupons from your brand will only lead to more sales and brand awareness!

• Type to Typography

An essential element that has proven to be very effective over the years in attracting the attention and wallets of consumers is the incorporation of custom typography for product packaging.

To evoke the right emotions within the consumers, design the right typography that will help consumers relate to the brand and know more about it instead of choosing the right type.

With well-designed custom typography, your consumers will have a positive expectation about your products’ quality, functionality, aesthetics and related dynamics.

Hence, Instead of using fonts, create your typography and make your brand story heard and felt by your customers!

• BOP: Back of packaging

The front packaging takes the lead in attracting your potential customers. Still, fortunately, the back packaging is also essential to close the final deal.

The back packaging of your product is more than just information loaded with the ingredient and nutrient list. It can also be an effective marketing tool to promote your brand and build engagement around it!

The back of the packaging is a perfect space to highlight your brand story, how your brand started, and what motivated you to start your brand or brand USPs to stir an engagement within the consumers! You can highlight the product’s benefits and sources at the back of the packaging. If you are a brand that sources its ingredients from verified and authentic farms or other sources, the back of the packaging is a great space to discuss that.

Remember to add the warning information, nutrition claims and certifications your product has achieved to keep consumers secure about the product they are purchasing. This will show how you care about your customer’s health and safety when manufacturing the products.

• Premium Material

The look and feel of your products are just as important as the quality of the product. You can feel the luxury and elegance of premium products right from the quality of the packaging.

Choosing suitable materials like paper, metal, glass, wood, pulp, cloth, etc., is crucial for your packaging designs that feel good and are sustainable. Consumers strongly favour eco-friendly and sustainable material packaging in this era.

This will enhance the product’s hardship tale and make your product more relatable to your consumers.

• Clean is King

Creating a direct and no-fuss packaging design is an absolute necessity in 2023! Choosing clean, neat, organised and clear packaging will bring all the information and other design components straight to the point, making it easy to decipher for your customers.

However, it doesn’t just mean simply choosing a plain white background with the traditional serif fonts for your packaging design!

2023 is about exploring and going all out while keeping the brand image and voice as the central element.

Incorporating various colours into simple fonts is also a great way to spice up the standard fonts for a packaging design. You can also add bright colours to make your products eye-catching. The sky’s the limit here.

Conclusion:

Packaging design trends change every season. Where the previous years were about clashing colours and bold geometric designs, and the next revolved around following colour palettes and minimalism.

Brands need to stay in touch with the changing packaging design trends to stay relevant in the market. Be it sustainability, minimalism, maximalism or Bold. Keep your customers the top priority while incorporating these popular trends in your packaging design to maximise your conversions this year.

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Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.