How to Choose Right Food Brand Name for Indian Business

Last Updated on December 28, 2022 by DesignerPeople

Whether on a food outlet, food app or food product, the name of your food brand is the foremost impression any individual acquire of your company or product. Suppose you are a food brand that is just stepping out into the market; it’s your eye-catchy food brand names that exhibits your unique brand voice that helps differentiate your brand offering from the competitors.

Everything evolves, and it matters for brands too. For example, having a brand name like Aashirvaad gives the freedom to explore any segment and broaden your business. Maybe currently your brand focuses on groceries, but in future, you might see the scope to your brand to FMCG or beverage, then your brand name shouldn’t be limiting yourself to expand into other sectors.

While working on your brand names, keep in mind that you have to get the website domain for the name and check in the government trademark portal for registration of the name under your class segment. Let’s have a look at the major steps evolved in creating an effective food brand name:

Table of Contents

Steps in Creating Effective Food Brand Name

Stage – 1: Briefing

1. Articulate Your Brand Heart:

Before start working on the food brand name, you need to have a clear understanding of the company; for that, a proper briefing is required. Create the name generation brief with a clear sense of the company’s purpose, vision, mission, and values. The usage of language, type of words needs to be also discussed while collecting the brief.

Make sure that the brief is appropriately visionary to create names with enough flexibility to enclose any plans for brand stretching.

2. Look at Your Competitors:

Understanding what makes your brand ideal is the central element to finding a brand name. Though your Brand Heart is the core element, there are many other factors that make your business stand out in the market. You should glimpse the competitors as you move through the naming process to make yourself unique.

Once you get an idea about the differentiators, it will be more transparent on what strategies to implement and the plan of execution for your brand names. Approaching a professional food brand naming agency makes your task easier and comes up with the best attractive names for your brand.

Stage – 2: Generating

3. Build on Brand Truth:

One of the best methods to start your naming process is to look back at what made you start this venture and link it with your brand story. Implementing a name based on your brand story will help in branding and marketing your food brand on that basis. As people always look for authenticity in brands, having a name that brings confidence to them will help in the growth of your food business. (source)

4. Put on Some Personality:

Implementing a good amount of richness is part of the creative ‘magic’ of brand naming, bringing a brand to life, making it more significant also more inherent in trademark terms. The element of distinctiveness or uniqueness depends on how a name looks and sounds or pronounces. Using mis-spelling names like Yahoo!, eBay, and international languages is also an excellent strategy to develop a unique personality for your food brand.

Stage – 3: Selecting a Shortlist of Names

5. Less is More:

The principle of Less is more is essential when it comes to brand naming. To be easily recalled, a food brand name should contain a minimum of two or a maximum of four syllables.

For example, most brands are already born with short, memorable names like McDonald’s, Subway, Red Bull, etc. While some other companies create short-form acronyms terms for their long names, like Kentucky Fried Chicken is branded and known with the sounding ‘KFC’.

6. Protect Your Name Before Going Too Far:

You might have to finalise and come up with a great name, but it’s of no use if you can’t protect it. So, consult with a legal advisor at the early stage so that you can start with the legal formalities.

In DesignerPeople, we provide you with names that are unique, catchy, and attractive; also, those are available by checking the trademark portals. It makes your procedures easier and results in the registration of names without any obstacles.

7. Bring the Names to Life:

After fulfilling the above steps, it’s time to execute your food brand name into the market. It’s not an easy task; having tremendous years of experience and knowledge will help develop a unique brand name.

In DesignerPeople, we have proven experience in this brand naming segment, and we follow a systematic process in deriving brand names for every company, primarily in the FMCG sector.

What Makes A Good Brand Name?

In simple words, we can define a good brand name as one that’s easy to recall, pronounce and ideal among your competitors. In short, the name should convey what your brand is and enhance the message or purpose of your brand.

However, there is no magic formula for this creation; we need to consider some components that make our task more accessible and simpler for people to remember. Let’s discuss how your brand name should be:

Meaningful: It conveys your brand voice, entrances an image, and develops a positive emotional connection.

Distinctive: It is ideal, catchy and sticks out from your competitors.

Accessible: People can easily explicit, pronounce or Google it. Even if you create a short peppy name, it must be understandable.)

Protectable: You can own it, acquire the domain, and trademark it, both legally also in public recognition.

Future-Proof: It can expand with the growth of the company also suits different categories of products and brand extension.

Visual: You can communicate the essence through design, including logos, colours, etc.

Hire a Professional Team for Brand Names

Naming a brand or a product is a challenging task and mostly requires months to come up with a name if you are doing it without any expert hands. You might be coming across various concerns like where to start, procedures, things to consider, etc. Most companies initially start from themselves, and when understanding the challenge, they approach top brand naming agencies to get this task done for them.

Here are some of the essentialities of approaching a professional brand naming company:

1. Name Generators Fall Flat:

Being one of the leading brand naming agencies in India, from our experience, we know that online name generators cannot surpass humans. Such generators might be time-saving and money-saving efficient; they cannot help in creativity or producing remarkable brand names.

2. Trademark screening is the task:

The best naming companies not only just research and give you creative names but also spend their significant time and wealth to pre-screen the best brand name ideas for trademark and proper domain availability. Here, In DesignerPeople, we provide you with the best creative and unique name only after adequately checking the major trademark portals under your product’s class segment.

3. Time is Precious:

Most companies don’t even notice the time while working on their brand or product names, and they’ll end up at nothing. When you are busy developing your brand, you don’t get the time or the resources to generate a great name, but a professional naming agency not only has the time and experts but the enthusiasm to boost up.

4. Experience is Everything:

Top brand naming firms know the value they deliver is only through their decades of experience. From failures to overnight success, good naming agencies know what strategies to avoid and the best opportunities to turn into account in different industries.

Conclusion

While a good brand name is not a replacement for a quality product or service, an exquisite name helps build customer trustworthiness and distinctness towards the brand. It can act as a pillar to remind your audience of your product offerings. Most importantly, a consistent and ideal name can enhance your marketing strategies.

DesignerPeople is one of the top branding agencies in Delhi NCR. With our last 18 years of experience, we are shining in this industry like ever by satisfying thousands of clients worldwide with our naming and other branding strategies. If you are stuck in identifying a suitable brand or product name, you can approach us anytime. We can discuss your naming concepts and put our maximum effort to create the best appropriate name for your brand or product name.

Q. How do you create a food brand name?

A. To create a successful food brand name, you need to follow a systematic process. To start the process, it’s essential to collect the project brief from the client’s side that coherent the brand and looks at the competitors. The next step is to start with the name generation that builds brand personality and identity. Once you come up with a set of names, it’s time to shortlist the name and select the best one that finds appropriate. Finally, bring the brand names to life by choosing the best one from the list.

Q. What are good names for a food business?

A. The name of your food business should reflect the brand’s traits and resonate with the personality. It should be easy to pronounce and recall by the target audience; for example, if you are planning to start up a biryani cloud kitchen, from the name itself, customers need to understand the purpose of your brand and need to connect with it.

Q. How do you name a Food?

A. Foods are named majorly according to their origins. We all know that there are different classifications from which foods are invented. Foods from plants are usually named along with that particular one, such as potatoes, peas and carrots. Similarly, if the food is from fruit, you can name it along with that specific fruit, such as mango, apple, raspberry, etc. We’ll get a lot more options for animal-related food names, such as chicken, lamb, salmon, etc.

Q. How do I name my home food business?

A.If you plan to start a cloud kitchen or home-based food business, it’s good to create a name that gives a homely feeling to the customers. It needs to be simple, easy to pronounce, and touches every customer’s emotions. Words like Home Kitchen or any other words that indicate “Home” can be considered a preferable option.

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.

Steps In Choosing The Right Food Brand Name