Brand Collateral Types You Need Know for your business

Last Updated on June 13, 2022 by DesignerPeople

Your specific brand Collaterals is often the first impression of your product or service, and first impressions count when it is about building your brand equity.

A poorly executed brand design and management can do a huge damage to your brand identity in the market.

Brand collateral design is an integral part of brand planning and strategy. DesignerPeople has crafted below an intellectual blog below to enrich your knowledge in it to understand in detail.

Brand collateral is simultaneously working alongside the branding where anything that supports the brand, that isn’t the logo itself is considered Collateral.

Collaterals are a collection of all the media and promotional materials used to promote the brand in a very significant manner in the market and to the consumers. It provides valuable support to the marketing and sales of the products and services that are served by the brand.

They work as tangible evidence of brand extension which are organized, designed, and executed according to the brand’s fundamental values, personality, and objectives.

Brand Collaterals exhibit the core values and the overall brand personality of the brand to create a firm impression in the customers’ minds with their design aesthetics, content, and other creative elements. To establish a strong persona and consistency among the brand collaterals,’ it is essential to sync brand story, positioning, brand architecture, and brand guidelines.

Below are the few important brand collateral which you should know:

1.Blog posts

The blog post is used to attract a wider audience which educates and engage visitors. Business blogs depending upon the industry type is always visual with productive call to action to convince new readers to check out its history, products, story, services and much more. 2021 will be a year of enriching knowledge; hence blogs will act as a source for all various questions, which will increase your website traffic and convert to lead at the end.

You can conduct a video with influencers in your relevant industry later upload that in your blog, which will add a competitive advantage to your brand.

Online Blog Posting

Online Video Posting 

2.Branded content

Customers are bombarded with massive messages every day, which makes them more selective when choosing where their attention goes hence do something which makes them attractive.

Always think of the end-consumer, how the content will benefit them in the long run, grow the reputation of your brand, and be feasible for real sales.

Branded content is being original by conducting primary research by leading as leaders or align influencers which are a boom in digital place. Original research gives you deep insights into what industry professionals and start-ups alike are doing in terms of good or bad.

With branded content, businesses pay media publications to create newsworthy content that aligns with their branding. They don’t require mentions of a particular product or service the company is looking to develop but mentions the company as a sponsoring partner and shows their logo.

3.Infographics

Today’s world we all will agree visual content sells better compared to text-based content. One of the primary reasons for this comes from the fact that the brain processes images faster.

Make sure you stay relevant with your info graphics along with being engaging and exciting. Render practical value in a visual guide, creative sheet, graphical and analogy or visual comparison.

Info graphics also work because they do a superior job at evoking emotion thanks to their use of colours and images. Only professional branding agency with diverse industry experience will help deliver an info graphic that conveys the intended message.

source: venngage.com/blog/creative-infographics/

source: in.pinterest.com/pin/209206345173919828/

source: venngage.com/blog/creative-infographics/

4.Case studies

It is the best way to communicate with your customers by showing them your journey through case studies they act as your testimonials. Your success stories, your effort, hard work, the process of working, company values, ethics can be judged through case studies.

Upcoming year it is all going to be about knowledge, skills, and your book of the journey is the best way to analyse your company status for customers. Case studies are divided into parts such as introduction, challenges, solution, brand role and results. Often, video testimonials of clients’ feedback also act as a significant advantage to make it realistic and authentic.

The goal of a case study is to demonstrate how other companies achieved success with your product or service. Ideally, you’ll have many case studies so that your prospects are likely to find one about a company similar to them, facing the same challenges.

5.Corporate brochures

It plays a significant role in brand collateral as it is a reflection of companies rich heritage, journey, history, BOD’s information, vision, mission, values, objectives and services offered.

It overall highlights the company’s strength and work methodology, which is then circulated through investors, new members of the board. It is the best way to check out company details and handovers in various events such as trade fair, exhibitions, or POSM.

As an acceptable form of advertising, a corporate brochure can help large corporations to small start-up companies.

Also Read: Branding Trends to Boost your Brand in 2021

6.Product catalogues

The product details documenting in a usable format ensures the user know about a product. Publishing information on product information packs that find a place on websites allows customers to know about it quickly without any person in between. It improves conversion rates as salespeople, prospects can have contextual conversations instead of spending time on problem discovery and solution.

Product information documents are the right places to promote a company’s brand. Using distinct colours, images, caricatures, cartoons, logo, font family, and a call to action allow your brand to stand apart from the others. It enables users to quickly recall a brand after browsing through its product catalogues.

source: behance.net/gallery/19345167/TEMPEY-Digital-Product-Catalog-Template

source: behance.net/gallery/59200997/Product-Catalog-Tycoon-Series-Design

7.Proposals & presentations

Every interaction with a prospective client acts as an opportunity to create brand affinity and awareness. Proposal and presentation materials are critically important as brand collateral which are the best way to differentiate yourself from your competition.

It also shows you’re well-prepared for the presentation, giving them an excellent first impression about you and the company you’re representing. Allows you to utilize images, audio and video to have a considerable visual impact.

These visual and audio cues may also help a presenter be more improvisational and interactive with the audience. Overall performance data cover details on company market share, sales and profits, even earnings per share. Market share is the ratio of sales each company has out of total sales in the industry.

source: printroom.com.au/blog/10-of-the-best-presentation-folder-designs/

source: behance.net/gallery/643762/Safety-Culture-Snapshot

source: behance.net/gallery/301999/EEtek-folder-design

source: behance.net/gallery/256831/Extravega-documents-folder

8.Newsletters

It includes news and updates so that your target audience can be aware of your brand or products along with important information. It is a cost-effective medium to that boost business and is imperative in taking your brand marketing to the next level.

A newsletter expands the door to better understand your brand products and services you offer.

A newsletter can enlarge the horizons and give your audience a broader picture of who you are. Embedding helpful links and giving visual descriptions can attract more readers.

CONCLUSION

The creative design elements are essential in any planning, designing, strategy and executing the Brand Collaterals. It talks a lot about the nature of the brand, its values giving it a competitive advantage in the market, making sure you don’t go wrong in it. Connect a professional branding agency who can understand your industry while plan best for you.

The year 2021 will be changing times and technological advancements, environmental-friendly will also be I boom. Having interactive websites, video brochures, digital brochures, and mobile applications will also act as part of Brand Collaterals.

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.