99 Impressive Label Design for Australian Products

Last Updated on May 19, 2022 by DesignerPeople

Did you know that your business typically has only 3 to 5 seconds to grab your customer’s attention and persuade them into buying your product? There are almost 30,000 new products launched in the Australian market every year. To stand out in any crowded industry, your product label design in Australia should be eye-catching, fascinating, informative, and instructive, making potential customers buy your product right away. Your product label design will eventually make or break your business profits. This is why we have curated this elaborative guide of 99 impressive product label designs for Australian products to inspire you for your subsequent label designs that will set your business apart in the Australian market. Let’s get started right away.

Why is Label Design Important for Product Sales?

Considering the short timeline available to capture the customers’ attention and persuade them into choosing your product, label design matters a lot. Since decisions are made in a matter of seconds, custom made design labels work the best to increase product sales rapidly. Without a quality label design on your product, you may lose out on many potential sales in your business.

To compliment your brand and the packaging, you can explore a wide range of colour options, 360-degree graphics, shapes, shiny stripes, and so much more for your product label designs. The goal is to create the most enthralling label designs that will make your business go viral in the urban cities of Australia.

Also Read: Why Packaging Design Increasingly Important in Australia

What Makes an Impressive Label?

Figuring out the best label design for your products can be a daunting task, especially when you have so many equally potential businesses striving in the markets of Sydney. To assist you in the process, here is a list of aspects you should look for while designing your product labels.

1. Colour

The first step to creating any successful product label design is to choose the right colours for your labels. Keeping the colour psychology knowledge under your belt can be highly beneficial to evoke the right feelings of the prospects via different colours. Choose colours that are appropriate to your company’s identity, market and target customer base, as the colour of your labels can impact your customer’s opinions significantly.

For example: If you want to quickly create a sense of overbearing in your products and catch the attention of the people walking across the shelf, choosing bright shades of red is a more innovative move. If you want to tone it down, darker shades of maroon and burgundy are the way to go.

Similarly, if your product has a more recreational and enthusiastic vibe to it, different shades of orange are great to draw the audience’s interest in the product.

2. Typography

Even though the graphics play a significant role in making the audiences stop and take a look at the product on the shelf, the typography of your product label design plays a significant role in getting the design of your product talking and conveying the information correctly. Typography ensures that your prospects can read the text accurately and gain the right information on the product.

The right font in your product label design decides the tone and essence of your product. It is essential to analyse the purpose of your product and what it stands for to choose the right fonts for your product. You do not really want to use a funny looking font staring at your consumer on organic products as it doesn’t match the tone of your brand. You can also hire a typographer to do the heavy lifting if you are confused about deciding the typographic details of your product labels.

3. Image Illustration

Like we already said, the graphics make the heads turn of your future customers and make them want to buy your products. This is why you need to include rich and striking images on your product labels. The only ground rule to follow while choosing the image illustration for your product label is to avoid too many images that may overwhelm the customers.

For example: create a label design for a wine bottle. You can either go for a conventional pencil drawing of the grape plantation or bequest or modern imagery with a person surrounded by bunches of grapes. The goal is to keep it minimalist yet convey the essence of the product in the right way. If you are eventually having a tough time figuring out the right images for your product labels, you can always hire graphic designers to strike the right balance.

4. Label Material

The ultimate look and feel of the product label is another crucial determining factor for the final sale of your product. The right product material ultimately determines the final adornment opportunities. Thus, it is important to select materials that accurately convey the brand vision and aesthetic. For extra brownie points, you may want to include environmentally friendly materials as they can create a positive impact on your future customers.

5. Special Effects

The special effects are the final step that will make your products shine in the Australian markets right after the release. There are tons of special effects to choose from, which can set your brand apart from your competitor’s. The effects are made with a combination of exclusive techniques such as foiling, inks, coating, sparkles, and more. Common special effects used in wine label design include metallic effects or die-cutting labels. You can also hire the best product label designers in Australia to get expert opinions on the special effects of your products.

Most Common products for Label Design in the Australian Market

Now that we have finally covered the importance of quality product labels for your products and the key to creating the best product label designs in Australia for your business. Let’s jump right into the top Australian products for label design.

1. Australian Wine Label Design

For Australian wine labels, choose the right imagery, colours, and typography that potentially resemble the wine’s age. If your wine is a century old and is sourced from a vineyard in Brisbane, you may want the label to have a historical and royal essence to it. On the other hand, if your wine is sourced from an upstart Aussie winemaker in Sydney, you need to create a unique and new label that will capture the right audiences while describing the particulars on the bottle.

2. Australian Beer Label Design

There are tons of exotic and funk beer in the Australian markets to steal the audiences. However, like we already said, the goal is to strike the right balance. If your brand already has a strong name in the Australian market, you can emphasise more on the logo and make it bold to ensure that customers can quickly spot your brand from a distance. On the other contrary, if your brand is new to the town, you can focus more on striking the right balance across the different aspects of your design.

3. Australian Food Products Label Design

You can stick to the cuisines you serve in Australia for food products. You need to make your product labels visually pleasing and attractive to attract people to your products. If your product labels designs do not look finger-licking enough, what will your prospects expect when they buy your product and cook it at their house? If you want to gain returning customers, ensure to emphasise more on the visuals while having a strong font to convey the nutritional information and benefits of the food product.

4. Australian Honey Label Design

One common thing that can attract anyone to a honey jar is bees and honey dripping from the sides. Considering this, you may want to follow similar instructions like the food products for designing the labels for your honey products. Needless to say, keep the nutritional information and other benefits of choosing your brand’s honey over others more prominent than ever to ensure that you stand out in the Australian honey market well.

5. Australian Candle Label Design

The best candles either bring the funkiest or the most soothing experiences. According to the scent of your candle, you can tweak the label designs to match the vibe and essence. If your candles have a fruity flavour to them, you need to include lucrative graphics and a head-turning headline that will make people stop and sniff your candles in the store.

6. Australian Clothing Label Design

A great way to create the best clothing label designs is to focus more on the brand. To demonstrate your brand’s authority, you need to keep your brand naming and logo the most prominent. While there is no need to include too many graphics for clothing labels if you really want to go for it, ensure that the illustrations demonstrate the customer’s feelings when they try on clothes from your brand.

Conclusion

There is never a strict rule to create the best product label designs for your Australian brand. However, these guidelines and design inspirations can help unleash your creativity and invent a unique product label design for your brand.

Like we said, creating product label designs is a tough nut to crack. It is always advised to avoid taking a risk here and rely on product label design professionals like DesignerPeople for creating your brand with the most captivating label designs. Reach out to us right away for a friendly experience, and let’s get chatting about the label designs Australia requirements for your products.

Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.