51+ Innovative Meat Packaging Design for Inspiration

Last Updated on February 10, 2022 by DesignerPeople

Today there is a lot of said about Meat consumption in COVID-19 but WHO has ensured us by saying there is no evidence that food is likely to the source of transmission of the virus.

But still, there is one significant factor, which can help you to stay safe and secure that is its packaging and its design.

You mostly do not overthink about food packaging. It only takes a moment to rip off before you get to the (often literal) meat of the matter, isn’t it? Have you ever wondered when you are browsing the meat category of a supermarket, why meat has packaged the way it is?

A lot is going on with meat packaging and its packaging design.

You will see various types of meat packaging options which will be in a tray that is overwrap with cling film. Similar to what we used to do at home, in a tray with film heat-sealed with some air inside it, skin-packed on a dish, and larger pieces that are vacuum packed without a plate.

The meat packaging industry is a large and complex market with a lot of sub-sectors within the meat market. One of the major concerns in the case of packaging meat is sustaining and delivering a slice of fresh meat to customers. One of the vital factors in meat packaging is the type of meat packaged.

Sea Food Packaging Design

One of the primary concerns in seafood packaging is quickly keeping products fresh. A lot of processors align flash freezing with slowing down the ageing process fast.

The seafood industry differs dramatically on the chosen form of packaging as per depending on the type of meat. Saltwater, crustaceans, freshwater fish, and mollusks all require different processes to ensure a fresh-tasting product to end-users.

The individual packets are perfectly-portioned servings that are also user-friendly. Ensure food safety, and Seafood packaging must sell the product with freshness and make the product approachable.

Poultry is a perishable commodity which supports the growth of micro-organisms. The modified atmosphere packaging is quickly used in the poultry industry to slow the ageing process.

Like seafood, poultry packaging often utilizes carbon dioxide to slow down the ageing process. Seafood often uses higher concentrations of carbon dioxide with packaging than poultry.

Poultry Packaging Design

Poultry comes in a variety of forms; it is an offer to end-users which includes whole chickens, legs, breast, wings or thighs where shrink packaging and vacuum packaging used. A variety of different types of vacuum packaging can be chosen depending on the processor.

Poultry uses 20% or less of carbon dioxide compared to seafood to slow spoilage.

For packages of poultry pieces, is seen that flow wrapper and foam trays are used for packaging. The materials for packaging poultry pieces are clamshell packaging and multi-layer yet flexible films.

Lamb Packaging Design

Lamb market has introduced some of the excellent corrugated packaging solutions for lamb meat. There is a focus on delivering a premium lamb with standard quality, design and service.
Depending upon the type of meat is if its fresh meat or frozen lamb meat packaging design will be dependent. According to the requirement of storage, lamb meatainers can be found in packaging with stacking abilities, compartments, and other customizable features.
Cardboard-based corrugated boxes with higher strength, durability and affordable packaging solutions are also an option. As packaging materials such as plastic and expanded polystyrene are facing ban across the world countries, cardboard-based and environment-friendly packaging alternative will be in a boom.
Further, manufacturers operating in the lamb retailers market have significantly improved the design and material exposure of the packaging to lamb meat intending to offset the incidence of contamination.
The transparent packaging is preferred in this industry as it enhances the trust of the customer and also provides the freshness emotion through overlook and feel. The content involved in packaging design is an expiry date, manufacture date, bar codes, benefits, nutritional values, recipe and food safety guidelines are also aligned.

Also Read: Creative Social Media Campaigns for Food Products

Meat Packaging Design 

Brand story

People are obsessed with a back story; they love to know where it came from, what farmer it grew and probably what that farmer thinks. That little space on each packaging is a creative opportunity to share the product’s backstory and its unique features.

For example, use it to display the sustainable fish farm, or chicken, free from preservative, freshness, or provide other insights that give the customer a sense of personal connection emotionally. Even can make up an excellent fictional fish tale or chicken tale will entertain customer!

Invoke Nostalgia emotion 

Ensure to add a much needed personal touch to their meat packaging. Make sure your aesthetics speak loud and clear in any language. Feature photos of salty-looking fishermen. This package design brilliantly evokes a nostalgic feel to you old fishing days rather than the much duller realities of mass production.

Natural and fresh emotion to packaging by including farm-fresh elements on it or actual product image makes it look real.

Information on packaging 

The type of product information highlights the multitude of health benefits of Omega-3 fatty acids, proteins and many others. Freshness life, manufacturing date, tagline which highlight the brand positioning, 100% fresh mark, preservative-free, brand logo, certified information and logo are essential elements which should be mentioned.

By reminding the customer of ways that benefit them and offering new suggestions for how to enjoy their fresh-caught-and-then-frozen meal, you have added real value that lands a repeat customer. Delicious recipe of meats will keep customers loving you every time they purchase your brand.

Colour 

A pale blue works best to display it as frozen and warn yellow and brow are the shades this will represent meat. Even Orange and red signifies meat.

Red and Orange are the colour which emotes as evoking the taste-buds and appealing colours. While blue is trustworthy and brown is known for a wholesome and natural look.

Functional considerations for Meat packaging

For Meat packaging to function correctly, it must:

• Protect the product from damage
• Retain the benefits of food processing
• Expand shelf life
• Ensure tamper-evident
• Maintain the food’s authentic flavour
• Retain the food’s colour
• Display proper labelling
• Distinct Visual appeal
• Recognizable brand identity
• Enhancement of the brand image
• Differentiation from other brands
• An inviting touch-and-feel experience

Vacuum Packaging Creates Opportunities at Retail

Vacuum sealing renders raw meat cuts with roughly double the shelf life of conventional overwrapped retail trays. The low-oxygen environment reduces both oxidative browning and oxidative damage to the proteins and lipids in meats.

The printable packaging will provide scope for additional consumer appeal while allowing adding tasty recipe ideas, safe preparation methods and handling instructions or a compelling brand story, as needed.

Example- A strip of vacuum pouches containing various individual chicken breasts can be more appealing to consumers compared to a conventionally overwrapped tray containing the same quantity. The consumer can separate individual pouches to prepare contents as required, instead of having to freeze or cook the entire package at once.

Conclusion

The meat packaging industry uses a large variety of packaging materials and machinery. The type of process and material are selected often determined by the kind of meat needing to be packaged and its packaging design. A consistent factor found within most meat packaging is modified atmosphere packaging.

Altering the atmosphere the meat is stored substantially increases the life of the product. Different types of meat require various modifications for optimal shelf life. Determining the types of meat will decide the illustrations, brand story, typography and overall content and emotion.

DesignerPeople is specialized and understands the feasibility of designs in today’s challenging market. To gain a competitive advantage in the market you can connect us today, and we will ensure you excellent packaging design which will bring life to your product.

Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.