Food Label Design Trends 2023

Last Updated on July 13, 2023 by DesignerPeople

Predicting the food industry’s future is not an easy task, mostly what all we saw in the year 2020. However, some key insights will continue to impact 2021 and, likely, beyond. Around 85% of consumers saying they’ve made changes to their food consumption due to COVID-19

In 2020, consumers preferred safer online alternatives than physical stores, which made them spend more time at home. In 2021, organizations must be ready to quickly change and adapt to meet the consumer’s developing needs.

People with more time at home fuel more hobbies and domestic labelling. Increased online shopping creates a massive increase in the need for shipping labels. With less traffic through restaurants and bars, there is the potential of a decline in high-end wine and spirits labels in some markets. Growth in Amazon-style ecommerce shopping will fuel logistic style label design needs. Therefore, the need for efficiencies in this label production type will be of prime importance to label converters.

Why is label design becoming the first choice for food industry?

There are many reasons why food label design is becoming the first choice for packaging purposes in the food industry. Firstly, labels help to communicate product information more effectively to consumers.

They can quickly and easily understand what they’re buying and make informed decisions about whether or not to buy it. Additionally, labels can be visually appealing which can increase sales of products that are packaged well. And lastly, good labeling creates a sense of trust between brands and customers which builds loyalty over time.

As the food industry becomes increasingly complex and consumers become more discerning, successful brands will continue to invest in stellar label design so that they may earn customer loyalty long-term.

Top 9 elements which makes food label design really cool!

1.Die Cuts shapes

Every label is a die-cut label, not all brand utilizes a custom die, and 2021 is all about that.

Shelf appeal and durability are paramount with food labels, and such brands are less to peel from the container while we can create a label shape that perfectly fits your design.

By varying the printing technique, it can use die-cut labels for almost any product or purpose. Different types of label shapes can easily achieved using die-cuts to highlight the products.

2. 2D artwork – Flat illustration

A reason for 2D or flat example picking up in the 2021 year is its added emphasis on simplicity of design, shades and typography. The minimalist approach leads the designers to adopt flat pictures as an ideal approach to create structures such as bottle label design on printed material.

They’re also a versatile illustration style that it can adapt successfully to represent many unique brands. They are most compelling for packaging design; flat illustrations are relatively easy to print on a wide range of packaging mediums.

3.Loud Design

Your product label design should stand out on the shelf compared to competitors; hence they should not be dull or boring. They should be characterized by ornate patterns, intricate details, and eye-catching colours.

Bold design is not limited to art. If busy backgrounds are not right for your brand, you can still make a statement using typography that stands out. Typography can provide the best way for creativity. From lettering of simple sans serif with a heavy stroke, it’s entirely of patterns or illustrations.

According to phone book experiment found that participants viewed 42% more bold listings than straight listings. When you use bold borders, such as thick, diagonal stripes rather than thin strips, or no lines, this makes labels more attention-grabbing.

Also Read: Branding Trends to Boost your Brand in 2021

4.See through packaging

Sometimes a see-through food label is a perfect way to ensure people notice your products.

We have long been proponents of the “no-label-look” that is so popular in the beverage and food industries, but it’s great to see brands getting explicit material and transparent aspects on their food labels. Transparencies can be a form of a clear path to getting noticed.

“For me the greatest beauty always lies in the greatest clarity” — Gothhold Ephriaim Lessing

People are these days conscious about what they are eating, especially after COVID-19 hence transparency allows them to gain confidence in the visible product.

5.Sustainable Material

Consumers are now more aware and find themselves looking at the environmental impact of brands they are buying nowadays.

Around 74% of consumers are willing to pay more for sustainable packaging. It is found that most consumers identify themselves as ‘environmentally aware’, with more than two out of three consumers citing ‘environmentally friendly, ‘recyclable packaging’ as necessary.

There are sustainable packaging materials which will play a significant role such as biodegradable packaging, corrugated bubble wrap, recycled materials, corn starch packaging, seaweed, mushrooms and organic fabrics are few alternative options in an eco-friendly manner.

6.Contrasting Palettes

One of the important things you should do if you want to step up your creative game is to get confident about choosing colour combinations. Knowing what colours go together is a skill in itself, and it can have a positive impact on all areas of your life.

Colour contrast can evoke powerful feelings from people; therefore choosing your shade wisely is essential. They simply help us distinguish objects from each other. It allows professional designers and marketers to guide customers’ attention who come to their websites, and this is done with and without colour.

Complementary colours, in comparison with analogous colours, tend to create a higher contrast and, consequently, a stronger visual engagement. Consequently, purchase intention is expected to be higher for packages using complementary colours.

7.Patterns & Texture

The year 2021 will be focusing on textures and patterns in label design. A design pattern is a repeated element while being digitized, and it comes texture room a surface that can experience through the sense of touch. It can use both to complement a brand without taking away from the logo.

Pattern & texture over the label improves customer experience and help building your brand’s personality.

Make sure your design is not too busy, which will create a readability issue for customers. Be purposeful and sustained with the scale of your patterns and textures.

8.Shades & Gradients

Make way for them; they are colour transitions, are a gradual blending from one colour to another colour while there is no restriction of two shades only.

The gradient trend is exceptionally versatile and powerful as its personality is subtle and bold, where the primary point of a design or a background. The mix and blend different shades of shades can create new creative colour combinations that feel gives a modern feel and emotion towards label design.

The application, execution and placement of a gradient can be transformative, creating a standout visual experience.

9.Old world charm -Vintage style

People in 2021 will start valuing old as gold where the nostalgic emotion will be in the picture.

Food label designs with vintage feel will evoke happy feelings in people reminding them of simpler times referring to any design or hint of a time gone, single era or a combination of periods.

Going beyond logos and labels and encompassing the whole brand experience, using vintage-inspired textures, bottle shapes, materials, outer packaging and imagery choices.

The actual designs were done in the past, while retro typically refers to modern designs that emulate these older designs. Hence plans are vintage-inspired, rather than authentic vintage designs.

CONCLUSION 

Every year trends do come and go, but the most important thing is to stay updated to not lose your game in the market.

Emerging Trends in the food label industry are highly influenced by the need for clean, smart, convenient, and sustainable solutions and many more. It is time to adopt new trends for your brands and move ahead.

Taking the time to get your food label design right will increase your sales and build customer loyalty in the year to come. So, take the time to honestly assess and connect us for professional food label designs, ensuring success in the upcoming days.

Author: Priyanka Thakkar

Passionate, adventurous and my never-ending learning approach lead me towards the world of content writing after working years in core marketing profile. My experience of working in world-famous MNC motivated me to understand the niche requirement of strategic words to communicate correctly about brand message towards people. My zeal in an informal way of writing articles allows anyone to enrich their knowledge in the world of branding, packaging and digital marketing. Being an MBA in Marketing and HR, my excellence lies in framing marketing strategies as well as relationship building. Do connect me personally my LinkedIn & I love to share my expertise with you.